Emeraldx
Director, Audience Development
Alpharetta, GA · Director
Sponsorship not specifiedDetected 26 days ago
A/B TestingSEOHubSpotMarketoGoogle AnalyticsCRMGrowth MarketingPerformance MarketingLeadershipMentoring
About the role
- The successful candidate will demonstrate deep expertise coupled with strong execution skills.
- This position requires a transformative, data-driven leader who can scale a sophisticated growth machine by integrating SEO/AEO/GEO, organic social, performance marketing, content development, and advanced email/CRM strategies.
Responsibilities
- Manage specialized teams - including offshore resources - responsible for the execution of Emerald's brand marketing audience strategy.
- Oversee successful deployment of agentic audience and attendee solutions Oversee collection, integration, and activation of first-party audience data across events media, and digital channels to drive acquisition, retention, and monetization strategies.
- Lead SEO/AEO/GEO to capture intent and capitalize on organic traffic by creating unknown to known journeys.
- Lead attribution tracking and accountability, data & measurement.
Requirements
- 6-8+ years of progressive experience in audience development, growth marketing, or a related field.
- A proven track record of significant audience growth with demonstrable wins in both SEO and Email.
- Deep expertise with marketing automation and CRM platforms (e.g., HubSpot, Marketo).
- Strong understanding of data privacy regulations and best practices for compliant data collection and usage.
- This range may ultimately vary based on a candidate's qualifications and may be higher where required by applicable law.
Nice to have
- Experience in both B2B and B2C marketing environments.
- Background in events, agency, media, or publishing industries.
- Hands-on experience with BI report interpretation.
- Our job postings don't contain experience inflation, and most don't require college degrees.
Skills
- For more information, please visit http://www.emeraldx.com.
- This position will be based in our Alpharetta, GA office.
Compensation
- $125,000 Please note that this range reflects a reasonable estimate of the target compensation for this position.
- This range may ultimately vary based on a candidate's qualifications and may be higher where required by applicable law.
Equal opportunity
- If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@EmeraldX.com.
- If you need accommodation in our
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This listing is sourced directly from Emeraldx's careers page and normalized into a canonical job model.