Mimecast

Director, Event Marketing

United States of America - Massachusetts - Lexington · Director

Sponsorship not specified$35k-$40kDetected 36 days ago

SalesforceCRMNegotiationForecastingLeadershipCommunication

About the role

This is a senior individual contributor role that requires equal parts strategic thinking and hands-on execution.
We're proud to be an Equal Opportunity and Affirmative Action Employer, and we'd encourage you to join us whatever your background.
We particularly welcome applicants from traditionally underrepresented groups.

Cybersecurity Trade Shows: Own the full event campaign for Mimecast's presence at Black Hat USA, RSA Conference, and Gartner Security & Risk Summit.
This goes beyond designing a booth, you will develop the sponsorship strategy, lead cross-functional activation across Sales, Product, and Communications, and ensure every touchpoint reflects a cohesive brand experience and delivers on business goals.
Elevate Customer Conference: Lead end-to-end production for Elevate On Tour, Mimecast's multi-city global customer event series spanning NA, EMEA, ANZ, and South Africa.
You partner directly with regional field marketing teams on local execution and market-specific needs, and oversee the full production vendor ecosystem.
Event Technology & Analytics: Own Mimecast's event technology stack and measurement framework.
Partner with Sales and Field Marketing to connect event investment to pipeline and expansion ARR targets and collaborate with Product and Communications on product launch moments and executive thought leadership at events.
Proven ability to manage complex, multi-geography programs as a senior individual contributor, leading agency partners and cross-functional stakeholders.
Strong executive presence with the ability to build credibility at the VP and C-suite level, both internally and externally.
That's why we're committed to building an inclusive, diverse community that celebrates and welcomes everyone - unless they're a cybercriminal, of course.

10+ years of experience in event strategy and management in a B2B technology or cybersecurity company.
Bachelor's degree in Marketing, Communications, or related discipline.

10+ years of experience in event strategy and management in a B2B technology or cybersecurity company.
Demonstrated ownership of a large-scale annual event series or customer conference with full P&L accountability for a multi-million-dollar budget.
Deep knowledge of the major cybersecurity conference landscape (Black Hat, RSA, Gartner Security & Risk) and managing a matrixed team across including exhibit strategy, sponsorship negotiation, and campaign activation.
Proven ability to manage complex, multi-geography programs as a senior individual contributor, leading agency partners and cross-functional stakeholders.
Strong executive presence with the ability to build credibility at the VP and C-suite level, both internally and externally.
Track record of connecting event investment to measurable business outcomes, including pipeline, ARR influence, NPS, and customer retention.

The position may also be eligible for incentive plans and additional benefits, in accordance with company policy and local regulations.

your race, age, religion, sexual orientation, gender identity, ability, marital status, nationality, or any other protected characteristic won't affect your application.
Due to certain obligations to our customers, an offer of employment will be subject to your successful completion of applicable background checks, conducted in accordance with local law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.
Cybersecurity is a community effort.

This goes beyond designing a booth, you will develop the sponsorship strategy, lead cross-functional activation across Sales, Product, and Communications, and ensure every touchpoint reflects a cohesive brand experience and delivers on busi

This listing is sourced directly from Mimecast's careers page and normalized into a canonical job model.