Sony

Search & Performance Lead

United States, San Mateo, CA

Sponsorship not specified$129k-$193kDetected 8 days ago

Product ManagementSEOSEMCommunicationCollaboration

About the role

SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual (IP) in the world.

Manage the day-to-day relationship with the paid media agency, ensuring high-quality execution and delivery against business objectives.
Partner with internal teams to execute performance media initiatives, ensuring campaign details and creative are delivered on time.
Develop and optimize search strategies to improve campaign performance and drive measurable business outcomes.
Apply and optimize automated bidding strategies, including tCPA and tROAS, to maximize campaign efficiency and performance.
Collaborate with internal and external partners to develop and maintain performance reporting and dashboards.
Deliver ad hoc, monthly, and quarterly performance insights and recommendations to key stakeholders.
Partner with the paid media agency to identify testing opportunities, evaluate results, and implement learnings to continuously improve performance.
Identify opportunities across Search, Retail Search, and other performance media channels to drive innovation and business growth.
Excellent collaboration skills (e.g., communicating, coordinating, building consensus, influencing without authority, listening, being open to other perspectives).
Forward-thinking leader with the ability to clearly define, implement, and handle scalable sustainable processes for growing team

5+ years' experience in Paid Search, with exposure to other performance media channels.
Deep understanding of automated search bidding strategies including tCPA & tROAS required.
Exceptional analytical capabilities and the ability to turn trends into actionable insights and hypotheses.
Experience with bid management, analytics & competitive insights tools available in the market including Search Ads 360
A demonstrated track record of driving performance in house or in an agency role
A strong understanding of SEO principles
Experience working across multiple product lines or business units for a brand
Experience managing changing processes, objectives and deliverables across multiple teams
Experience working within EMEA, LATAM, ASIA or any other non US/CA territories
Experience working with or for an entertainment or gaming brand

Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn't just the Best Place to Play - it's also the Best Place to Work.
Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand.
Search & Performance Lead
San Mateo, CA (hybrid)
remote considered- west coast only

At SIE, we consider several factors when setting each role's base pay range, including the competitive benchmarking data for the market and geographic location.

Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

This listing is sourced directly from Sony's careers page and normalized into a canonical job model.