Linda Werner & Associates
Senior Retail Marketing Manager
United States · Senior
Sponsorship not specifiedDetected 7 days ago
Project ManagementStakeholder ManagementBrand StrategyMarketing AnalyticsLeadershipCommunication
About the role
- We are seeking an experienced Senior Retail Marketing Manager to lead retail marketing strategy and execution for a portfolio of innovative wearable technology products. This role is responsible for developing integrated marketing programs across both first party and third party retail channels that drive customer engagement, product adoption, and measurable business results.
- The ideal candidate has a proven track record in consumer technology, consumer electronics, wearable technology, luxury retail, or premium consumer brands, with expertise in developing omnichannel retail marketing campaigns that elevate the customer experience and strengthen brand presence.
- We are seeking an experienced Senior Retail Marketing Manager to lead retail marketing strategy and execution for a portfolio of innovative wearable technology products.
Responsibilities
- Develop and execute integrated retail marketing strategies aligned with product launches, business objectives, and sales goals.
- Lead retail marketing programs from strategy through execution, optimization, reporting, and post campaign analysis.
- Partner with Sales, Product Marketing, Channel Marketing, Integrated Marketing, Consumer Insights, Creative, Media, Communications, and external retail partners to deliver best in class retail marketing experiences.
- Utilize consumer insights, audience segmentation, and performance data to inform marketing strategy and optimize campaign effectiveness.
- Develop compelling retail marketing plans that drive brand awareness, customer engagement, and product consideration.
- Identify opportunities to improve the retail customer experience across both owned and partner retail channels.
- This role is responsible for developing integrated marketing programs across both first party and third party retail channels that drive customer engagement, product adoption, and measurable business results.
- This is a highly cross functional role requiring a strategic marketer who can influence stakeholders, translate business objectives into marketing strategies, and execute programs that deliver measurable impact.
Requirements
- 5+ years of retail marketing experience managing integrated marketing campaigns for consumer products.
- Direct retail marketing experience is required, either client side or agency side supporting retail brands.
- Experience within one or more of the following industries:
- English (Required)
Nice to have
- Background in brand strategy or integrated marketing.
- Experience supporting product launches for consumer products.
- Role type: Contract 4 Month Position
- Expected hours: 40 per week
Skills
- Consumer Technology
- Consumer Electronics
- Wearable Technology
- Luxury Retail
- Premium Consumer Brands
- Excellent communication, project management, and stakeholder management skills.
Benefits
- Dental insurance
- Health insurance
- Health savings account
- Life insurance
- Retirement plan
- Vision insurance
Visa & Work Authorization
- Do you or will you in the future require any sponsorship to work in the US?
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