BYU
Digital Marketing Specialist, Prospective Students
Provo, UT
Sponsorship not specified$66k-$85kDetected 12 days ago
HTMLPhotoshopIllustratorAdobe Creative SuiteCanvaAccessibilityProject ManagementEmail MarketingSalesforcePremiere ProCommunicationProblem Solving
About the role
- Why Work at BYU As the flagship higher education institution of The Church of Jesus Christ of Latter-day Saints, Brigham Young University (BYU) strives to be among the exceptional universities in the world.
- This, along with our remarkable culture of belonging, weekly devotionals, and endless opportunities for learning and growth-all situated within a beautiful and historic campus-make it hard to imagine a more inspiring place to work.
- Brigham Young University strongly prefers to hire faithful members of The Church of Jesus Christ of Latter-day Saints.
Responsibilities
- Develop and manage digital marketing campaigns across email, social media, paid advertising, SMS, and other digital channels.
- Own and grow Admissions' social media presence by creating engaging content, managing publishing calendars, and interacting with prospective students.
- Design and execute recruitment-focused email and SMS campaigns using Salesforce Marketing Cloud and integrated tools.
- Lead planning and execution of prospective student direct mail campaigns, including welcome packages and print recruitment materials.
- Monitor campaign performance, analyze audience and engagement data, and use insights to optimize future campaigns and marketing strategies.
- As the Digital Marketing Manager, you'll lead integrated marketing campaign that engage prospective students throughout the recruitment, application, and enrollment journey.
Requirements
- Experience managing social media platforms, email marketing campaigns, and digital advertising.
- Experience analyzing marketing performance metrics and translating data into actionable insights.
- Experience using Canva or similar content creation tools.
- Salesforce Marketing Cloud Email Specialist Certification, or the ability to obtain certification within six months of hire.
- Refer to the Job Posting for any additional required documents.
Nice to have
- Master's degree in Marketing, Communications, or a related field.
- Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).
- Experience with HTML, AMPscript, or marketing personalization tools.
- BYU automatically contributes 8% at no cost to you.
- Employee assistance program, available to the employee and all members of their household
- Access to athletic facilities
- Free on-campus parking
- Free UTA passes for employees, spouses, and qualified dependents
Compensation
- Excellent work-life balance: 13 paid holidays + 22 days paid vacation + 12 sick days, accrued annually
Benefits
- Additionally, if you contribute 5%, BYU adds an additional 4% (Rehires may qualify for different retirement plans)
- Tuition benefits for employees and eligible family members
- Excellent medical/dental benefits
- Short/long-term disability benefits
- Paid parental and maternity leave
- Wellness Program
- The actual compensation offered will take into consideration internal equity and may vary based on the candidate's job-related experience, knowledge, skills, and other relevant factors.
- Partner with Admissions, Enrollment Services, Church Educational System (CES) partners, campus departments, designers, and external vendors to deliver coordinated marketing initiatives.
Company info
- Why Work at BYU
- As the flagship higher education institution of The Church of Jesus Christ of Latter-day Saints, Brigham Young University (BYU) strives to be among the exceptional universities in the world.
- At BYU, we are devoted to our faith and to our students.
- We're looking for someone who combines creativity with analytical thinking and enjoys collaborating across teams to deliver meaningful marketing experiences.
This listing is sourced directly from BYU's careers page and normalized into a canonical job model.