Citigroup

Citigroup

Digital Channel Lead Analyst

Irving Texas United States, USA · Senior · Full-time

Sponsorship not specified$115k-$172kDetected 2 days ago
JavaScriptHTMLCSSSnowflakeAWSProduct ManagementProject ManagementAgileSocial Media MarketingVendor ManagementCommunicationCollaborationOrganizational Skills

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odds of building a lasting career here

55Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role85
Entry-level history0
PERM / green-card track0
Lottery odds (Level III)83
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~45% per draw at Level III). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

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About the role

  • Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.
  • Available offerings may vary by jurisdiction, job level, and date of hire.
  • Other Relevant Skills For complementary skills, please see above and/or contact the recruiter.

Responsibilities

  • Tech Development: Steer the design, development, testing, deployment, and maintenance of the platforms, including data ingestion, data processing and enablement of real-time audience using Customer Data Platform (CDP) and Adobe Journey Orchestration (AJO)
  • Optimization & Upgrades: Manage ongoing platform optimization, including regular upgrades, feature enhancements, and content performance tuning to achieve a high-performing digital experience.
  • Vendor Management: Liaise with third-party vendors and support teams to ensure the efficient operation of the platform.
  • Performance Monitoring: Implement and manage tools to monitor/optimize for platform performance...
  • User Support & Training: Provide guidance and training for content authors, designers, and developers to maintain consistent quality and usability standards across digital content.
  • Steer the design, development, testing, deployment, and maintenance of the platforms, including data ingestion, data processing and enablement of real-time audience using Customer Data Platform (CDP) and Adobe Journey Orchestration (AJO)
  • Manage ongoing platform optimization, including regular upgrades, feature enhancements, and content performance tuning to achieve a high-performing digital experience.
  • Liaise with third-party vendors and support teams to ensure the efficient operation of the platform.
  • Implement and manage tools to monitor/optimize for platform performance...

Requirements

  • Technical Proficiency: Experience with marketing technology architecture, backend systems, data dependencies, and front-end interfaces that are required to implement and execute digital marketing campaigns.
  • Project Management Skills: Proficiency in Agile/Scrum methodologies
  • ability to explain complex concepts to non-technical stakeholders.
  • 6-10 years of experience in implementing and managing MarTech capabilities across data, offer, content and orchestration domains.
  • Technical Proficiency:
  • Experience with marketing technology architecture, backend systems, data dependencies, and front-end interfaces that are required to implement and execute digital marketing campaigns.
  • Product Management Skills: Customer-centric and tech-savvy product leader that has driven technical and operational teams to solutions that focus on delivering outstanding experiences supported by agile and efficient operational processes.
  • Act as a change management champion, educating the greater marketing organization on how to leverage new capabilities to drive their strategy.
  • Platform Management Skills: Track, measure, monitor and manage the performance, availability and usage of MarTech platforms.
  • Innovation: Identify and evaluate new technologies, tools, and trends in the data domain and recommend solutions that enhance the data platform capabilities and value
  • Analytical Skills: Strong analytical skills for evaluating digital performance, user behaviors, and platform metrics.
  • Soft Skills: Excellent communication, collaboration, and organizational skills
  • Education:
  • Marketing

Nice to have

  • Familiarity with front-end development (HTML, CSS, JavaScript), APIs, and integrations across MarTech & AdTech tools
  • Governance & Compliance:
  • Enforce governance policies around content, usage, and permissions to ensure security, data privacy, and compliance with relevant regulations.
  • Governance & Compliance: Enforce governance policies around content, usage, and permissions to ensure security, data privacy, and compliance with relevant regulations.

Skills

  • Strong analytical skills for evaluating digital performance, user behaviors, and platform metrics.
  • Bachelor's/University degree, Master's degree preferred
  • Project Management
  • Platform Management
  • Analytical
  • Soft
  • Excellent communication, collaboration, and organizational skills; ability to explain complex concepts to non-technical stakeholders.
  • Job Family Group:
  • Digital & Social Media Marketing

Compensation

  • $114,720.00 - $172,080.00
  • In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards.

Benefits

  • Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs.
  • For additional information regarding Citi employee benefits, please visit citibenefits.com.

Equal opportunity

  • View Citi's EEO Policy Statement and the Know Your Rights poster.
  • If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
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This listing is sourced directly from Citigroup's careers page and normalized into a canonical job model.