Pearl Lemon

Growth Marketer

United States - Remote

Sponsorship not specifiedDetected 8 days ago

SQLA/B TestingGoogle AdsMeta AdsEmail MarketingHubSpotGoogle AnalyticsCRMGrowth MarketingSalesCadenceFDA Regulatory

About the role

ABOUT PEARL Pearl is transforming dentistry through artificial intelligence.
With a $500B global market and over one million dental practices to serve, we're just getting started.
You'll be accountable for efficient acquisition (CAC, ROAS, demo-set rate) as well as the lifecycle conversion that turns booked demos into completed ones and pipeline.

Own CAC, ROAS, CPA, and demo-set targets, and manage budget allocation and pacing across channels and across SMB and DSO/enterprise audiences.
Partner with Studio and Brand/Comms on high-performing ad creative and structured creative testing.
Own Pearl's full email and lifecycle program: pre-demo nurture, confirmation and reminder sequences, cancellation recovery, no-show re-engagement, post-demo follow-up, and dormant-lead reactivation.
Build differentiated nurture tracks for both motions - SMB (product-led) and DSO/enterprise (sales-led).
Own the integrity of conversion tracking end-to-end - platform pixels, server-side/CAPI, UTM discipline, and offline/CRM conversion imports - so paid and lifecycle both tie cleanly back to the CRM.
Design and maintain automated workflows (recovery sequences, routing, deal creation, campaign-influenced attribution), upholding data hygiene in partnership with RevOps.
Build and maintain unified full-funnel dashboards spanning paid performance, funnel conversion, show-rate, and lifecycle.
Partner with RevOps to keep attribution accurate and consistent with the CRM source of truth.
The Growth Marketer owns Pearl's full-funnel demand engine end-to-end - from the paid acquisition that brings prospects into the lifecycle programs that convert them into completed demos and pipeline.
You'll run ads across Meta, Google, and LinkedIn while building the email, nurture, and automated workflows that turn demand into revenue, all inside HubSpot.

5-7+ years in full-funnel growth or demand-gen marketing at a B2B SaaS company, with genuine hands-on depth in both paid media and lifecycle/marketing operations.
Hands-on expertise across Google Ads and Meta Ads Manager, proficiency in LinkedIn Campaign Manager, and deep fluency in HubSpot (workflows, lifecycle stages, email, reporting).
A track record of owning efficiency metrics directly (CAC, ROAS, CPA) and knowing how to move them.

Professional development and training opportunities
Highly analytical, comfortable living in dashboards
GA4 literacy a plus.
Experience across both SMB (volume and efficiency, product-led) and enterprise/ABM (account targeting) motions.
A systems builder who thrives owning a broad mandate on a compact, high-caliber team.

Competitive compensation and benefits
Flexible, uncapped PTO
Our FDA-cleared AI platform powers dental practices, labs, and insurers worldwide - helping clinicians diagnose more accurately, operate more efficiently, and deliver better care.
Own full-funnel paid strategy and hands-on execution across Meta, Google (Search, PMax, Demand Gen), LinkedIn, and industry/endemic dental channels.

This listing is sourced directly from Pearl Lemon's careers page and normalized into a canonical job model.