The Knot Worldwide

The Knot Worldwide

Senior Director, Consumer Marketing

New York City, New York, United States · Director

Sponsorship not specified$152k-$260kDetected 57 days ago
SparkA/B TestingCRMGrowth MarketingPerformance MarketingLeadershipCommunicationCollaboration

About the role

  • The ideal candidate is a whole-brained marketer who understands how brand and performance work together across the full marketing funnel.

Responsibilities

  • Lead Consumer Marketing Strategy: Own the integrated consumer marketing strategy across The Knot's U.S. brands and products, ensuring cohesive programs that drive awareness, engagement, and growth across the full marketing funnel.
  • Build and Lead a High-Performing Team: Lead, mentor, and scale a team of marketers responsible for integrated campaign strategy and execution.
  • Foster a culture of collaboration, accountability, and creative excellence while empowering the team to deliver high-impact results.
  • Drive Integrated Marketing Programs: Develop and oversee cross-channel marketing programs that bring together brand storytelling and performance marketing to drive measurable business outcomes.
  • Ensure resources and investments are focused on the programs that will drive the greatest impact for the U.S. brands.
  • Drive Data-Informed Decision Making: Establish reporting rigor, dashboards, and leverage consumer insights, competitive intelligence, analytics, and experimentation to continuously refine marketing strategies, messaging, and channel mix to improve effectiveness and efficiency.
  • Lead Cross-Functional Collaboration: Partner closely with Product, Business Managers, and Marketing leadership (Product Marketing, Creative, CRM, Media, and Insights teams) to develop cohesive campaigns and product GTMs to ensure a seamless consumer experience that improves product adoption.
  • Optimize Marketing Investment and Impact: Evaluate program performance and marketing investment effectiveness to ensure initiatives deliver measurable impact and support sustainable growth for the business.
  • Demonstrated experience leading cross-functional programs that drive measurable business impact.
  • Track record of managing and developing high-performing marketing teams.

Requirements

  • 10+ years of experience in brand and integrated marketing, with a strong background in e-commerce, digital performance marketing, and promotional strategy.
  • Bachelor's degree required; MBA or advanced degree preferred.

Nice to have

  • MBA or advanced degree preferred.
  • Bachelor's degree required

Skills

  • They bring clarity to complex business problems and provide simple, easy-to-comprehend frameworks.

Compensation

  • details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, commissions, equity or sales incentives, if applicable.
  • Develop the Consumer Marketing Calendar: Lead the planning and execution of the annual consumer marketing calendar across US brands, aligning campaigns and initiatives to key consumer moments, seasonality, and business priorities.

Benefits

  • Ability to operate at both strategic and tactical levels, driving vision while ensuring flawless execution.

Company info

  • We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out.
  • From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter, both in and out of the office..
  • We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.
  • Together@TKWW is our approach to hybrid work.
  • It's designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person.
  • Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.
  • For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.
  • For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.
  • To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.
  • US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability.
  • In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
  • The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
  • Only the data strictly necessary for this purpose is collected.
  • In some cases, your data may also be processed based on TKWW's legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time.
  • You have the right to access, rectify, or delete your data, and to object to certain uses.
  • To learn more about your rights, please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract.
  • If you wish to file a complaint, you may contact the competent data protection authority.
  • At The Knot Worldwide, we champion celebration - and that starts with celebrating our people.
  • Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world.
  • We're united by authentic connection, shared purpose, and a deep commitment to the global community we serve.
  • Here, flexibility and belonging go hand in hand with high performance.
  • Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact.
  • Our people are at the heart of our success.
  • You believe in our mission and take ownership of your work.
  • You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.
  • The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability.
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This listing is sourced directly from The Knot Worldwide's careers page and normalized into a canonical job model.