Kin Community
Growth Marketing Manager, Paid Social & Display
Remote (United States) · Full-time
Sponsorship not specifiedDetected 29 days ago
RESTLLMsMeta AdsMarketing AnalyticsGrowth MarketingCustomer SupportAPI TestingAR/VR
About the role
- We're looking for a Growth Marketing Manager to launch and scale paid social and display channels that represent a meaningful opportunity for Kin's new customer acquisition strategy.
- Your north star is efficient growth: scaling paid social volume while executing campaigns in a way that proves the incremental impact of the channel on new revenue.
Responsibilities
- This is a hands-on individual contributor role - you build the plan and execute it.
- You'll own decision-making on media buying, audience strategy, and creative optimization, leveraging your instincts alongside data-driven insights to make paid social and display core pillars of how Kin grows.
Requirements
- Please only apply if you are able to live and work full-time in one of the states listed above.
- Applicants must be able to live and work full-time in Ontario to be considered.
Nice to have
- Define audience strategy for both prospecting and retargeting across paid social and display, demonstrating deep knowledge of Kin's target customer and the right platform-specific levers to pull
- Use LLMs, including Claude, to accelerate iteration and execution - taking campaigns from idea to in-market faster and enhancing performance analysis once campaigns are live
- Paid social has been established as a proven acquisition channel, with volume scaled efficiently and incrementality demonstrated through rigorous testing
- A structured creative testing program is in place and producing consistent performance improvements, with a clear roadmap for what to test next
- Remarketing and retargeting programs are converting abandoned quotes into bound policies at a measurable rate across paid social and display
- Kin has a clear, documented audience strategy for both prospecting and retargeting - and the data to know what's working and why
- 4-7 years of experience in paid social, display, or digital media buying, ideally in a high-growth, insurance, or fintech environment
- Hands-on Meta Ads Manager expertise, including 3+ years running Meta campaigns directly with working knowledge of auction dynamics, conversion tracking, and ad products
Compensation
- Competitive salary and company equity through Restricted Stock Units (RSUs), granted as part of our standard compensation package and based on role and level
Benefits
- Competitive salary and company equity through Restricted Stock Units (RSUs), granted as part of our standard compensation package and based on role and level
- Multiple medical plan options, plus dental and vision coverage
- Company-funded HSA contributions (based on medical plan selection)
- Company-paid life insurance and short-term disability
- A variety of supplemental benefit options, including long-term disability, critical illness, accident, legal, and pet insurance
- Access to mental health support and confidential counseling resources
- Flexible PTO for exempt employees (most employees take 15-20 days per year), plus 8 company-observed holidays
- Paid parental leave, including up to 14 weeks at 100% pay for birthing parents and 8 weeks at 100% pay for non-birthing parents
- Professional development budgets for certifications, conferences, and learning available, subject to management approval
- We see setbacks as opportunities for growth and are always learning and improving.
Company info
- Kin makes life simpler, more affordable, and better for homeowners - especially in the places where climate risks, rising costs, and outdated systems make it hardest. We start with smarter homeowners insurance and expand to everything homeowners need to thrive.
- Using data, technology, and thoughtful human support, we're building products that are clear, fair, and help homeowners feel confident - so homeowners aren't left behind when they need help most.
- Founded in 2016, Kin is a remote-first employer with Kinfolk across more than 35 states. We serve customers in 14 states (and counting). Our disciplined growth, strong customer satisfaction, and focus on long-term sustainability fosters outstanding growth, attracts marquee investors, and earns recognition and accolades, including:
- Built In Chicago's Best Places to Work, Midsize Companies (2021-2026)
- Kin makes life simpler, more affordable, and better for homeowners - especially in the places where climate risks, rising costs, and outdated systems make it hardest.
- We start with smarter homeowners insurance and expand to everything homeowners need to thrive.
- Founded in 2016, Kin is a remote-first employer with Kinfolk across more than 35 states.
- We serve customers in 14 states (and counting).
- Our disciplined growth, strong customer satisfaction, and focus on long-term sustainability fosters outstanding growth, attracts marquee investors, and earns recognition and accolades, including:
- Forbes' America's Best Startup Employers (2026)
- Inc. 5000 Fastest-Growing Private Companies
- Forbes' Fintech 50 (2023-2026)
- Great Places to Work Certified (2024-2026)
- Most importantly, we're building Kin to be a place where people do meaningful work with real impact - for our customers, our communities, and each other.
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