Impact.com
Marketing Automation Manager, Marketo
New York City, Columbus, OH · Director
Sponsorship not specified$100k-$120kDetected 35 days ago
HTMLData VisualizationProject ManagementSalesforceMarketoExcelCollaboration
About the role
- As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most.
- Your Role at impact.com: As the Marketing Automation Manager - Marketo, you will play a critical role in the success of our global marketing initiatives.
- Everything we do in marketing runs through Marketo, making this role the technical execution arm of Marketo programs from soup to nuts and keeping up with new features and functionality.
Responsibilities
- Collaborate Demand Gen, Programs, Events and global marketing managers to build and optimize all campaigns running through Marketo
- Test, optimize and standardize email, programs, forms, landing pages and templates
- Upload and maintain lead lists and oversee data hygiene within the Marketo instance
- Manage email consent best practices
- Manage and optimize all integrations between Marketo and other tools in the marketing technology stack.
- Support marketing initiatives across regions (EMEA, APAC, US) and business units.
- Identify and implement new campaign opportunities and areas for operational improvement.
- Implement, maintain, and troubleshoot tracking scripts or elements that provide accurate reporting
- impact.com is the world's leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey.
- From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships.
Requirements
- 4+ years of experience using Marketo.
- 2+ years of experience with Salesforce.
- Functional experience in HTML and CSS.
- Experience with various martech platforms and tools.
- Experience with Marketo Measure/Bizible
- Strong collaboration and project management skills.
- Adept at reporting tools; Excel, SFDC, Looker Studio or equivalent
- Experience tracking and reporting on campaign performance
- B2B marketing experience
Skills
- Oversee third-party agencies or teams responsible for uploading and managing landing pages, emails, creatives, and campaign reporting.
- Participate in the training and supervision of Marketo users including email marketers
Compensation
- $100,000.00 - $120,000.00 base salary + 5% company performance bonus, per year, plus eligibility to receive a Restricted Stock Unit (RSU) grant.
- This is the pay range the Company believes is equitable for this position at the time of this posting.
- Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.
- impact.com is proud to be an equal-opportunity workplace.
- #LI_NewYork #LI_ColumbusOhio
- We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval.
Benefits
- Medical, Dental, and Vision insurance
- Flexible spending accounts and 401(k)
- That's why we've built a benefits package that supports your well-being, growth, and work-life balance.
- Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and recharge.
- We're committed to a positive work-life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life.
- Health and Wellness: Your well-being is a priority.
- Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage.
- A Stake in Our Growth: We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval.
- Investing in Your Growth: We're committed to your continuous learning.
- Parental Support: We offer a generous parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver.
- Technology Financial Support: We provide a technology stipend to help you set up your home office and a monthly allowance to cover your internet expenses.
Company info
- At impact.com, we believe that when you're happy and fulfilled, you do your best work.
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This listing is sourced directly from Impact.com's careers page and normalized into a canonical job model.