Mochi Health

Lifecycle Marketing Manager

San Francisco, CA · Full-time

Sponsorship not specified$120k-$150kDetected 12 days ago

RESTA/B TestingCRMGrowth MarketingCommunicationCollaboration

About the role

You're comfortable owning campaigns end to end, from strategy to copy to execution to measurement.

Design and execute lifecycle campaigns focused on driving signups and conversion across Mochi's treatment options, across email, SMS, push notifications, and in-app messaging
Build segmented and personalized messaging strategies tailored to where someone is in the funnel (e.g., interest, signup started, signup incomplete, early treatment)
Build automated workflows and behavioral triggers that move people through signup and into early engagement, including reactivation flows for people who drop off before converting
Own onboarding and early-engagement messaging to reduce drop-off and get new patients successfully started on treatment
Run A/B and multivariate tests to optimize messaging, timing, channel mix, and sequencing
Partner with Analytics to build dashboards and reporting that surface actionable insights on funnel conversion and campaign impact
Partner with design and brand on creative and messaging for lifecycle campaigns
Manage lifecycle marketing tools and platforms (e.g., Customer.io, Braze, Iterable) and keep flows organized and up to date
Hands-on experience building and managing multi-channel flows (email, SMS, push, in-app) in a lifecycle or marketing automation platform
At Mochi, we believe your best work happens when you feel your best-so we've designed an environment that fuels your creativity, supports your growth, and makes every day exciting.

3+ years' experience in lifecycle, CRM, or growth marketing, ideally in a consumer or DTC environment with a strong acquisition/conversion focus
Strong understanding of funnel segmentation, triggered messaging, and behavioral targeting
Data-driven approach to testing and optimization, with the ability to read funnel and cohort data to inform decisions

💸 Top-of-Market Compensation - We offer competitive salaries along with generous equity packages so you can share in the success you help create

💰 Pre-Tax Commuter Perks - Save on transit and parking through pre-tax commuter benefits
💸 Top-of-Market Compensation - We offer competitive salaries along with generous equity packages so you can share in the success you help create
💣 Profitable and Rapid Growth - We're scaling fast, with financial discipline and long-term vision.
🚀 High-Impact Work - Help shape the future of digital healthcare.
✨ Comprehensive Benefits - 401(k) with match, generous time off, life insurance, and high-quality medical, dental, and vision plans
💊 Mochi Health Membership - We cover your monthly subscription fee so you can experience the same care as our patients (medications not included)
🌴 Time to Recharge - Enjoy unlimited PTO, generous company holidays, and true flexibility.

Mochi Health is an Equal Opportunity Employer. We make all employment decisions based solely on merit. We provide equal employment opportunities to all applicants and employees without discrimination on the basis of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, disability status, or any other applicable legally protected characteristic. We prohibit any form of discrimination or harassment. This policy applies to all terms and conditions of employment, including hiring.
Accommodations
Mochi Health complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local laws. We will reasonably accommodate qualified individuals with a disability during the application process and throughout employment as required by law.
If you need any assistance or accommodations due to a disability, please contact us at hr@joinmochi.com.

This listing is sourced directly from Mochi Health's careers page and normalized into a canonical job model.