Adaptive Advertising, Inc.

Head of Marketing

New York or Boston · Exec

Sponsorship not specifiedDetected 36 days ago

CRMSalesAccounting

About the role

ACVs tripled YoY and the sales team is scaling rapidly.
You'd be the first marketing leader, with a huge amount of untapped demand to go after.

Build awareness. Our buyers live in specific peer networks, industry associations, and channel partner ecosystems. You'll build the programs that get us in front of them, consistently
Run the system. Our TAM and target personas are clearly defined. You'll build the system that gets every account into our CRM, surfaces who's engaging with programs, and converts the warm ones into opportunities.
You'll establish how we talk about what we're building, and amplify it into a category we own
Build a moat that compounds.
Every process we manage generates data no one else has.
That data makes each new use case easier to expand to, while building a compounding moat
Serve the people building the world around you.

You have 5+ years of marketing experience, including owning product marketing and/or brand at an early-stage company
You're fluent with GTM tech, AI tools, and data
You thrive solving ambiguous problems
You love working as a player-coach, owning IC work to stay close to the operation while building up the team around you
In-office Monday-Thursday in our New York or Boston offices. Top tier cash, equity, and full benefits.

Our VP of Sales, who scaled Klaviyo from $25m to $1B ARR, overseeing a team of 4 AEs growing to 8 by end of July
Our BDR manager, overseeing a team of 6 BDRs growing to 15 by end of July

Adaptive is a vertical AI company of 50, building the agentic operating system for the $2 trillion U.S. construction industry.
We work with over 1,000 customers, partner with over 50 accounting firms, and have raised $26m from Emergence, a16z, and other top funds.
WHY JOIN US?
Win a massive category that's up for grabs.
Construction is among the least digitized industries left, and no AI king has been crowned.
With our momentum, team, and backing, we are in position to be that company
We orchestrate multi-stakeholder workflows across an industry that today runs on paper, email, and phone calls.
Work with the rare team that can pull this off.
Winning here takes deep construction knowledge and deep AI fluency in the same room.
That intersection is rare, and we have it with backgrounds across finance, technology, and construction

This listing is sourced directly from Adaptive Advertising, Inc.'s careers page and normalized into a canonical job model.