Brightside Health Jobs

Lifecycle Marketing Manager

Remote (United States)

Sponsorship not specifiedDetected 11 days ago

ResearchCollaboration

About the role

With precision psychiatry and leading-edge therapeutic techniques, we're able to improve outcomes for those with mild-to-severe clinical depression, anxiety, and other mood disorders.
They will set our members up for success in onboarding and ensure they are engaging in the activities that will make them successful with their treatment.
We celebrate diversity and are committed to equal employment opportunities based on merit, competence, and performance.

Become the expert on and advocate for our members, acting as the owner of the customer journey Develop lead nurture and newsletter campaigns to increase purchase rate Develop and optimize onboarding workflows that educate and inspire members towards their treatment success.
Partner with cross-functional teams to understand barriers to member engagement and drive initiatives to improve check-ins, appointment booking, and attendance, where clinically appropriate.
Understand the drivers of member churn and develop programs to increase member retention.
Analyze programs to understand the impact they have on our success metrics, and balance our initiative portfolio to optimize KPIs.
We can promise you that, as a member of the Brightside team, you'll have the opportunity to collaborate alongside smart and driven people while growing your professional skills.

3+ years of experience managing b2c lifecycle marketing for a fast-paced marketing team Strong quantitative and analytical skills

You'll collaborate with professionals across engineering, product, and clinical teams, all dedicated to transforming mental healthcare.
Our culture fosters continuous learning, empathy, and cross-functional collaboration.
At Brightside, we recognize that building life-changing technology for mental health is both a responsibility and a privilege.
Brightside Health delivers life-changing virtual mental healthcare to everyone who needs it.
This role will own lifecycle initiatives for these members, ensuring they are seeing value in Brightside as a mental healthcare platform.

Develop KPIs to gauge how effectively we are managing the member lifecycle.
We are powered by proprietary AI, purpose-built technology, a world-class clinician network, and a care model that rivals the best of in-person treatment.
We are looking for an experienced Lifecycle Marketing Manager to help grow, engage, and retain our members (patients).

This listing is sourced directly from Brightside Health Jobs's careers page and normalized into a canonical job model.