Live Nation Entertainment
Insomniac - Digital Advertiser, Paid Social
Calabasas, CA, USA
Work authorization required$70k-$80kDetected 1 day ago
Project ManagementMeta AdsExcelHRPremiere ProCommunicationMicrosoft Office
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15Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds (Level I)39
Fits your clock70
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About the role
- Do you thrive off dance music & live music events?
- Do you have experience in digital advertising & enthusiasm for the ever-changing digital landscape?
- We are looking for a highly motivated self-starter who embodies a passion for both dance music culture and a strong background in digital advertising.
Responsibilities
- Develop and execute digital advertising strategies and campaigns across Paid Social (Meta, TikTok, Snapchat, Twitter, Reddit), Google (Display, Search, YouTube), etc. to achieve organizational objectives, including driving awareness, demand generation, engagement, and ticket sales.
- Coordinate the entire digital ad campaign process, including building audiences, creating media plans, building campaigns, creating tags, and updating and copy when needed.
- Lead meetings with key stakeholders to deliver media campaign updates regularly and present strategic recommendations and optimizations based on campaign performance.
- Partner closely with project management, marketing, social media teams and marketing/media vendors to ideate, request, and deliver necessary marketing assets.
- Build trust, collaborate/value others, drive execution, foster innovation, and protect Insomniac's brand integrity.
- It assumes that the successful candidate will be in California or perform the position from California.
Requirements
- 2+ years' direct experience in Meta Ads Manager, Google Display, Search, YouTube, TikTok Ads Manager and Snapchat Ads Manager
- Ability to identify and solve problems in an efficient manner
- Must be an active problem solver, instilled with a sense of urgency for projects large and small
- Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlines
- Maintain internal audience database and update first-party audiences across Meta, TikTok, Snapchat, Google & other required platforms on a regular basis.
- Understanding of basic digital media buying process (i.e., media planning, audience segmentation, creative asset management, tracking & analytics, reporting)
- Strong knowledge of Microsoft Office (Excel, Word, PowerPoint) & Google Drive (Gmail, Sheets, Docs, Calendar)
- Fast learner, self-starter, strong work ethic
- Ability to perform with both task-oriented & overall big-picture vision
- Exceptional communication skills, both written and verbal
- Proficient in organization and multi-tasking on projects of numerous shows at once (note, may have 40+ simultaneous campaigns to manage)
- Possesses a deep passion for music; motivated to learn the ins and outs of the industry
- Adheres to all requirements for confidentiality of corporate, strategic, and marketing information
- Geek out on analytics & audience segmentation
Nice to have
- 2+ years' experience in Digital Advertising - concert, festival, music industry preferred
Compensation
- $64,000.00 USD - $80,000.00 USD ** Pay is based on a number of factors including market location, qualifications, skills, and experience.
- $70,304.00 - 80,000.00 USD
- Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law.
- Similar positions located outside of California will not necessarily receive the same compensation.
- Insomniac takes into consideration a candidate's education, training, and experience, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees.
- In compliance with the California Law, a potential new employee's salary history will not be used in compensation decisions.
Company info
- The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.
- Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process.
- The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world's largest dance music festival and attracts more than 525,000 fans over three days.
Equal opportunity
- We aspire to build teams that reflect and support the fans and artists we serve.
- Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events.
- As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
- Insomniac strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
Visa & Work Authorization
- Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.
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This listing is sourced directly from Live Nation Entertainment's careers page and normalized into a canonical job model.