Cline
Product Marketing Manager
San Francisco · Senior
Sponsorship not specified$200k-$225kDetected 102 days ago
GitSalesCadenceWriting
About the role
- Shape what AI-native product marketing looks like at an AI-native company.
- The best work here lives at the intersection of creative and analytical.
- You will need the instincts to know what a technically credible developer-facing story looks like, and the rigor to measure whether it is changing outcomes in the field.
Responsibilities
- Own the content and programs that close the gap between where the product is and where the market understands it to be.
- Examples of programs you'll start or own:
- Build and maintain the content that moves deals: battlecards, objection guides, demo scripts, solution briefs, and case studies across both our developer and enterprise buyer tracks.
- Design the systems and workflows that turn messaging into repeatable output.
- Cline ships constantly, so you will help develop a lean, repeatable launch system that handles high cadence without losing quality.
- Define and maintain how Cline talks about itself, across both the individual developer ICP and the enterprise buyer.
- Own Cline's ongoing view of the competitive landscape: Cursor, GitHub Copilot, Claude Code, Windsurf, and whatever launches next month.
Requirements
- You have built and owned PMM programs from scratch.
- You have built workflows that other people on your team use, not just personal productivity shortcuts.
- 4 to 7 years in product marketing, with at least one role at a developer tools, open-source, or technical B2B company
- Proven experience owning mid-funnel and sales enablement content, with evidence it influenced outcomes
- Hands-on experience using AI tools to accelerate marketing workflows, with examples of systems you have built and maintained
- Track record of building repeatable launch systems, not just running individual launches
- Strong technical writing, with first drafts accurate enough that engineers rarely push back on the substance
- Excellent cross-functional instincts with product, sales, and DevRel
- Bonus: background in software engineering or prior experience as a developer
- Equity: In addition to the base salary, equity may be part of the total compensation package.
Nice to have
- background in software engineering or prior experience as a developer
- Our cash compensation range for this role is $200,000 - $225,000+.
- Final offer amounts are determined by multiple factors, including, experience and expertise, and may vary from the amounts listed above.
Skills
- battlecards, objection guides, demo scripts, solution briefs, and case studies across both our developer and enterprise buyer tracks.
- Content engine
- Product launches
- Not every feature gets a blog post.
- Positioning and messaging
Compensation
- Our cash compensation range for this role is $200,000 - $225,000+.
Benefits
- Comprehensive health, dental, and vision insurance for you and your dependents.
- In addition to the base salary, equity may be part of the total compensation package.
Company info
- 7M+ installs. 60k+ GitHub stars. A community that grew 4,700% year over year. Cline is the leading open-source agentic coding platform, trusted by the world's largest engineering organizations and individual developers alike. We're model agnostic, inference agnostic, and IDE agnostic, meeting engineers where they work while keeping code on their infrastructure. We've raised $32M in combined seed and Series A funding led by Emergence Capital and Pace Capital.
- The opportunity
- Shape what AI-native product marketing looks like at an AI-native company. Own the content and programs that close the gap between where the product is and where the market understands it to be.
- The best work here lives at the intersection of creative and analytical. You will need the instincts to know what a technically credible developer-facing story looks like, and the rigor to measure whether it is changing outcomes in the field. Which launches deserve a full treatment. How to position Cline in a competitive landscape that shifts weekly. When content earns a developer's trust versus when it undermines it. These are judgment calls you will make daily, with real ownership over the outcomes.
- 7M+ installs.
- 60k+ GitHub stars.
- A community that grew 4,700% year over year.
- Cline is the leading open-source agentic coding platform, trusted by the world's largest engineering organizations and individual developers alike.
- We're model agnostic, inference agnostic, and IDE agnostic, meeting engineers where they work while keeping code on their infrastructure.
- We've raised $32M in combined seed and Series A funding led by Emergence Capital and Pace Capital.
This listing is sourced directly from Cline's careers page and normalized into a canonical job model.