Delinea
Senior Web Marketing Manager
U.S · Senior
Sponsorship not specifiedDetected 13 days ago
LLMsA/B TestingProduct ManagementSEOGoogle AnalyticsLeadershipCollaboration
About the role
- About Delinea: Delinea is a pioneer in securing human and machine identities through intelligent, centralized authorization, empowering organizations to seamlessly govern their interactions across the modern enterprise.
- We value diversity, innovation, and a culture of respect and fairness.
Responsibilities
- Conversion & engagement. Own how effectively pages convert and engage. Run a continuous testing and optimization program (A/B and multivariate), set targets, and improve key conversion paths and engagement metrics.
- Search & answer visibility (SEO/AEO/GEO). Own how the brand gets found across traditional search, answer engines, and AI-driven discovery-technical SEO, structured data and direct-answer placements, and accurate representation in LLM-powered search.
- Strategic direction for dev & design. Develop the strategy, requirements, and briefs the internal development and design teams execute against. Prioritize the roadmap and set standards so work ladders up to business objectives.
- Measurement & reporting. Define KPIs, build dashboards, and report on web performance, tying metrics to pipeline and revenue across the funnel.
- You set direction; dev and design execute against the strategy and briefs you provide.
- We act with integrity and deliver on our commitments
- We embrace diverse people and ideas to drive better outcomes
Requirements
- Partner closely with Product Management, Product Marketing, Solution Marketing, Customer Marketing, Brand, Demand Gen, and Sales to align the web experience with messaging, campaigns, and pipeline goals.
Nice to have
- We're passionate problem-solvers helping the world's largest organizations protect what matters most: their human and machine identities.
- We invest in people who are smart, self-motivated, and collaborative.
- 7+ years in digital/web marketing, ideally in B2B SaaS or cybersecurity, with demonstrated ownership of web strategy and performance outcomes.
- A strong grasp of persona-based marketing and multi-stakeholder buyer journeys, and the ability to translate them into web experiences.
- A track record of cross-functional partnership with Product, Product/Solution Marketing, Brand, Demand Gen, and Sales.
- Strong command of search visibility across SEO, AEO, and GEO, plus conversion rate optimization and web analytics (e.g., GA4).
- Fluency with the modern web marketing stack-CMS platforms, A/B testing tools, SEO/AEO tooling (Semrush, Ahrefs, Screaming Frog), and tag/analytics management.
- A data-driven mindset paired with strong cross-functional communication.
Skills
- Our success is driven by world-class product leadership, outstanding engineers, and strategic investment from TPG.
- Senior Web Marketing Manager Position Summary
Company info
- What we offer in return is meaningful work, a culture of innovation and great career progression.
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This listing is sourced directly from Delinea's careers page and normalized into a canonical job model.