Genius Sports

VP, Growth Marketing

New York, New York, United States · Vp

Sponsorship not specifiedDetected 28 days ago

Growth MarketingLead GenerationBudgetingLeadershipCommunication

About the role

Translate business objectives into audience strategies, campaign plans, channel approaches, and measurable marketing programs.
Ensure campaigns include clear objectives, audience targeting, messaging, activation plans, sales follow-up motions, and performance metrics.
Oversee paid media strategy and performance across search, social, display, retargeting, sponsorships, and other demand-generation channels.

Develop and lead the global growth marketing strategy across priority business areas, customer segments, and markets.
Build integrated marketing programs that drive awareness, engagement, qualified demand, pipeline growth, and revenue impact.
Partner with Sales and Revenue leadership to align marketing initiatives with commercial priorities, target accounts, and market opportunities.
Identify opportunities to improve lead generation, account engagement, conversion rates, nurturing, and overall funnel performance.
Lead the planning and execution of integrated marketing campaigns across paid, owned, earned, and event-driven channels.
Partner with Product Marketing to ensure campaigns are grounded in strong positioning, customer value propositions, and market insights.
Collaborate with Field Marketing to align global campaigns with regional priorities, client events, trade shows, and sales activities.
Work closely with Communications, Content, Creative, and Sales Marketing teams to deliver compelling and commercially relevant campaigns.

This listing is sourced directly from Genius Sports's careers page and normalized into a canonical job model.