MrBeast

MrBeast

Platform Manager, Instagram

Greenville, NC

Sponsorship not specifiedDetected 13 days ago
Content MarketingContent CalendarsCadenceCommunicationAdaptabilityOrganizational Skills

About the role

  • The best platform managers understand that every post, story, comment, reply, and interaction is an extension of the brand and that engagement does not happen by accident.
  • You will bring a strong point of view on tone, timing, creative direction, and platform specific behavior, ensuring MrBeast remains the most engaging presence on the internet.

Responsibilities

  • Pitch, create, and publish content on the MrBeast Instagram account, including feed posts, Reels, and Stories, with the creative conviction to bring ideas directly to Jimmy.
  • Manage and engage with the MrBeast community on Instagram, with awareness of how the brand shows up across TikTok, X, YouTube, and emerging channels.
  • Identify opportunities for content and community engagement to support broader goals including audience growth, partnerships, and monetization initiatives.
  • Collaborate with the Social Analytics and Growth teams to align organic content and engagement with performance insights and paid strategy.
  • Support content launches and major moments by driving conversation, momentum, and interaction at scale.
  • Collaborate with cross functional teams including Creative, Production, Marketing, Communications, and Partnerships to align messaging and timing.
  • Help establish and maintain community guidelines to ensure a positive, high energy, and brand safe environment.
  • This is your opportunity to lead the team that decides how those moments come to life across every screen.

Requirements

  • Strong understanding of how social media contributes to broader business outcomes including growth, partnerships, and revenue.

Compensation

  • Competitive Salary

Benefits

  • The Perks, Why Work On the MrBeast Team
  • Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
  • Company contributions to employee Health Savings Accounts (HSA)
  • Flexible vacation policy and paid company holidays
  • Support the development and execution of a unified social engagement strategy aligned with fan growth, community health, and business objectives.
  • Contribute to content planning workflows, including content calendars, publishing cadence, and live event coverage support.

Company info

  • Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
  • You will own the day to day publishing and community presence of MrBeast on Instagram, while also contributing to the planning, programming, and optimization of how the brand shows up on the platform. Your focus is creative output and connection at scale, turning every post, story, and audience interaction into a strategic advantage that drives growth, loyalty, and cultural impact.
  • The best platform managers understand that every post, story, comment, reply, and interaction is an extension of the brand and that engagement does not happen by accident. You will bring a strong point of view on tone, timing, creative direction, and platform specific behavior, ensuring MrBeast remains the most engaging presence on the internet.
  • Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world.
  • Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube.
  • With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives.
  • At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change.
  • Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
  • We are redefining what entertainment and storytelling look like at global scale.
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This listing is sourced directly from MrBeast's careers page and normalized into a canonical job model.