Crunchyroll

Crunchyroll

Director, Lifecycle Technology & Operations

Los Angeles, California, United States · Director

Sponsorship not specifiedDetected 7 days ago
Data EngineeringA/B TestingAccessibilityRoadmappingCRMLeadershipCommunicationProblem Solving

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odds of building a lasting career here

40Risky
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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Files H-1B transfers

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About the role

  • You will oversee global Lifecycle Operations while serving as the primary Lifecycle business owner for our customer engagement and orchestration platform and the broader technology and data ecosystem that powers customer engagement.
  • Today, Braze sits at the center of that ecosystem.
  • You will define platform strategy and stewardship

Responsibilities

  • As the Director, Lifecycle Technology & Operations, you will lead the global operating model and technical foundation that enables Lifecycle Marketing to deliver personalized, data-driven customer experiences at scale.
  • Own the end-to-end operational process from intake and prioritization through audience development, campaign and journey build, QA, deployment, monitoring, and optimization.
  • Partner with CDI, Data Engineering, Martech, Product, and Analytics to identify data gaps, improve signal quality and observability, and prioritize instrumentation and integration needs.
  • This will build capabilities that can scale globally while supporting the needs of individual regions and markets.
  • Own Lifecycle Marketing requirements for the events, attributes, audiences, preferences, behavioral signals, content data, and other customer inputs needed to power personalized experiences across markets.

Nice to have

  • 12+ years of experience across Lifecycle Marketing Operations, CRM Operations, Marketing Technology, Marketing Operations, customer engagement platforms, or related disciplines within a scaled consumer business.
  • 5+ years of experience leading teams, complex marketing operations, or technical marketing programs, including management of internal and external resources.
  • Experience serving as a platform owner, senior business stakeholder, or highly technical operator responsible for how a customer engagement or marketing automation platform is configured, governed, used, and evolved.
  • Strong technical fluency across customer data architecture, events, attributes, audiences, APIs, integrations, data pipelines, identity, and data-quality monitoring.
  • Demonstrated ability to translate customer and marketing needs into technical requirements, platform capabilities, roadmaps, and scalable solutions.
  • Proven experience designing and improving global operating models, including intake, prioritization, resource and capacity management, QA, governance, deployment, and incident management.
  • Experience managing agencies, offshore teams, vendors, budgets, and technology or platform investments.
  • Strong understanding of customer-contact governance, deliverability, suppression logic, consent and preference management, privacy, and operational risk across complex markets.

Benefits

  • Build and continuously improve a flexible delivery model across internal teams, regional resources, agency partners, offshore resources, specialized technical expertise, and automation.

Company info

  • About Crunchyroll
  • Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community.
  • We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave.
  • Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love.
  • Join our team, and help us shape the future of anime!
  • Lifecycle Marketing is part of Crunchyroll's broader Growth organization and is responsible for building deeper, more relevant relationships with fans throughout their journey with Crunch
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This listing is sourced directly from Crunchyroll's careers page and normalized into a canonical job model.