Neurocrine
Sr. Director, Patient Marketing (DTC Media & Engagement)
US CA San Diego · Director
Sponsorship not specified$233k-$318kDetected 16 days ago
SEMMarketing AnalyticsCRMPerformance MarketingNegotiationFDA RegulatoryLeadershipCollaboration
About the role
- This role serves as the leader for patient demand generation-owning end-to-end DTC strategy including audience segmentation, channel mix optimization, media buying, creative production, and performance analytics.
- Your Contributions (include, but are not limited to):
Responsibilities
- Director will build and scale a best-in-class, data-driven DTC engine that drives patient awareness, engagement, and brand growth, while ensuring full alignment with regulatory requirements and corporate objectives.
- Partner with Omnichannel team to translate business objectives into integrated, omnichannel patient journeys across awareness, consideration, and conversion
- Partner with creative agencies to ensure production of compelling, compliant, and performance-driven content
- Build and scale a performance-driven marketing organization leveraging real-time data and insights
Requirements
- PhD and 10+ years of related experience
- Extensive previous managerial experiences also required
- Recognized leader in DTC marketing with deep expertise in large-scale media investment, particularly TV and omnichannel ecosystems
- Proven track record managing $100M+ media budgets with measurable business impact
- Strong understanding of creative development and production processes for DTC campaigns
- Leadership & Expertise
- Ability to synthesize complex data into actionable strategies
- Strong commercial acumen and ability to link marketing investment to business outcomes
Nice to have
- Master's or MBA degree preferred and 12+ years of related experience OR
Skills
- Serve as the senior subject matter expert in DTC marketing, including Linear TV, CTV/Streaming, and digital performance media
- Linear TV (national & local broadcast/cable buying)
- Streaming / Connected TV (OTT platforms)
- Paid Search (Google/Bing)
- Programmatic display & video
- Oversee advanced attribution modeling and marketing mix modeling (MMM) to inform investment decisions
- Provide strategic oversight of national TV media buying strategy, including upfronts, scatter market, and audience targeting approaches
Compensation
- The Senior Director, Patient Marketing will lead the strategic vision, investment, and execution of all direct-to-consumer (DTC) marketing efforts across the Ingrezza business, with primary accountability for ~$150M in annual media investme
Benefits
- Own the DTC strategy driving patient acquisition, education, and activation at scale
Company info
- Neurocrine Biosciences is a leading biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs. We are dedicated to discovering, developing and commercializing life-changing treatments for patients with under-addressed neurological, psychiatric, endocrine and immunological disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, classic congenital adrenal hyperplasia, hyperphagia in patients with Prader-Willi syndrome, endometriosis* and uterine fibroids*, as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For more than three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science. For more information, visit neurocrine.com, and follow the company on LinkedIn, X, Facebook and YouTube. ( *in collaboration with AbbVie )
- At Neurocrine, strong leadership drives both business results and team success. We look for leaders who think strategically, anticipate what's ahead and set clear direction, while building and empowering high-performing teams. Successful leaders foster an environment where people are motivated to do their best work and deliver meaningful, measurable impact through sound decision-making and accountability.
- Neurocrine Biosciences is a leading biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs.
- We are dedicated to discovering, developing and commercializing life-changing treatments for patients with under-addressed neurological, psychiatric, endocrine and immunological disorders.
- The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, classic congenital adrenal hyperplasia, hyperphagia in patients with Prader-Willi syndrome, endometriosis* and uterine fibroids*, as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas.
- For more than three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions.
- We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science.
- For more information, visit neurocrine.com, and follow the company on LinkedIn, X, Facebook and YouTube. ( *in collaboration with AbbVie )
- At Neurocrine, strong leadership drives both business results and team success.
- We look for leaders who think strategically, anticipate what's ahead and set clear direction, while building and empowering high-performing teams.
- Successful leaders foster an environment where people are motivated to do their best work and deliver meaningful, measurable impact through sound decision-making and accountability.
- to relieve suffering for people with great needs.
Apply directly at Neurocrine →Create a free account for alerts like thisView Neurocrine immigration profile
This listing is sourced directly from Neurocrine's careers page and normalized into a canonical job model.