2uinlinepromotions
Senior Director, edX Brand & Content
Colorado, United States, US Remote · Director · Full-time
Sponsorship not specified$188k-$194kDetected 62 days ago
SEOContent MarketingBrand StrategyResearch
About the role
- We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful.
- If you're excited by the opportunity to provide millions of learners and counting with access to world-class higher education, then join us - and do work that makes a difference.
- 2U is committed to providing reasonable accommodations during our recruitment process.
Responsibilities
- Translate into consistent messaging across site, lifecycle, and partner experiences
- Build scalable frameworks to maintain consistency across partners and programs
- Own the end-to-end content strategy across SEO, social, and lifecycle
- An operator mindset who thrives in a "build from zero" environment; capable of setting high-level brand strategy but entirely willing to write copy, build assets, and execute.
- Fluent in applying AI tools to accelerate content production, improve quality, and drive measurable marketing performance
- Operator mindset; builds from zero
Requirements
- Define the content and authority strategy required to win in AI-driven discovery in partnership with the SEO team
Compensation
- The anticipated base salary range for this role is ($187,700 - $194,200), with potential bonus eligibility.
Benefits
- Medical, dental, and vision coverage
- Life insurance, disability, and 401(k) employer match
- Generous paid holidays and leave policies, including unlimited PTO
- We are motivated by our mission - to make learning limitless- and connected by our shared passion to deliver world-class higher education at scale.
- As the parent company of edX, a leading online learning platform, 2U powers thousands of higher education offerings - from free courses to full degrees.
Company info
- At 2U, we are all in on purpose.
- Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives.
Visa & Work Authorization
- color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable fede
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