Manhattan Associates

Manhattan Associates

Senior Manager, Event Demand & Registration

Atlanta, GA · Senior

Sponsorship not specifiedDetected 23 days ago
A/B TestingProject ManagementHubSpotSalesforceMarketoCRMOutbound SalesSupply ChainLogisticsCustomer SuccessCommunication

About the role

  • At Manhattan, events aren't just gatherings, they're growth engines.
  • This is not a traditional event logistics role.
  • You will operate at the intersection of event marketing, demand generation, customer marketing, and sales activation, turning interest into registrations and registrations into pipeline, retention, and expansion.

Responsibilities

  • Partner with Marketing, Demand Gen, and Field teams to align event registration campaigns with pipeline goals, audience segments, and outbound motions.
  • Build, manage, and optimize audience acquisition plans by segment, persona, account tier, region, industry, and customer/prospect status, ensuring the right people are invited to the right events at the right time.
  • Manage registration technology platforms (e.g., Cvent, Splash, Bizzabo, or similar), ensuring integrations with CRM and MAP systems are accurate and automated.
  • Collaborate with the broader events team on attendee journey design, ensuring pre-event communications are compelling, on-brand, and strategically timed.
  • Own the end-to-end registration strategy and experience: platform configuration, attendee communications, confirmation flows, waitlists, and post-event follow-up sequences.
  • Deliver post-event performance readouts that connect registration and attendance to pipeline, retention, and expansion outcomes.

Requirements

  • Proven success driving measurable registration, attendance, and pipeline outcomes for events spanning large conferences, customer summits, VIP programs, and virtual/hybrid formats.
  • Strong analytical mindset, comfortable in dashboards, pulling reports, and using data to diagnose performance and optimize campaigns.
  • Excellent project management skills with the ability to manage multiple campaigns and events simultaneously under tight timelines.
  • Sharp communicator who can write compelling event copy and partner effectively across Marketing, Sales, and Events teams.
  • Why Join Manhattan?
  • Competitive Rewards: Market-leading pay, comprehensive health coverage, and a 401(k) with 50% match up to 6% from day one.
  • Career Growth: Access Global Path, our structured development program with global opportunities, free LinkedIn Learning, and mentorship.
  • Inclusive Culture: Join a diverse team and Employee Connection Groups like Multicultural Network, LGBTQ+ Alliance, Women's Initiative Network, and MA Mamas.

Nice to have

  • 8+ years of experience in event marketing, demand generation, field marketing, or audience acquisition, ideally within enterprise technology or B2B environments.
  • Deep hands-on experience with event registration platforms (Cvent, Splash, Bizzabo, or equivalent) and marketing automation tools (Marketo, HubSpot, Eloqua, or similar).
  • Familiarity with CRM platforms (Salesforce preferred) and experience ensuring event data hygiene.
  • An AI-forward mindset, with curiosity about using AI for personalization, campaign execution, reporting, and process efficiency.
  • Familiarity with ABM, intent data, and paid digital motions (6sense, Demandbase, or similar) a plus.
  • Experience in supply chain, retail, omnichannel commerce, or adjacent enterprise software a plus.

Benefits

  • Market-leading pay, comprehensive health coverage, and a 401(k) with 50% match up to 6% from day one.

Company info

  • Join a diverse team and Employee Connection Groups like Multicultural Network, LGBTQ+ Alliance, Women's Initiative Network, and MA Mamas.
  • Monthly volunteer events and opportunities to make a difference locally and globally.
  • Committed to diversity and inclusion
  • At Manhattan, it's about more than just the work.
  • From cultural celebrations to interest groups to volunteer opportunities, your true self is always welcome here.
  • Our team members' backgrounds, experiences and perspectives add to us as a whole and make us unique.
  • We are proudly an Equal Employment Opportunity Employer.
  • All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a veteran.
  • In the United States, Manhattan Associates participates in the Employment Eligibility Verification Program (E-Verify) operated by the Department of Homeland Security in partnership with the Social Security Administration.
  • Participation in the E-Verify Program allows Manhattan to confirm the employment eligibility of all newly hired employees after the Employment Eligibility Verification Form (Form I-9) has been completed.
  • Partner with revenue teams to activate account-based registration motions for target accounts, open opportunities, strategic customers, and executive audiences.
  • Create Sales and Customer Success activation plans that drive attendance from priority customers, prospects, and executives, including target account lists, outreach templates, registration trackers, and clear accountability around registration goals.
  • Event Manager, Demand & Registration, you will own the strategy and execution that fills our events with the right audiences: the customers, prospects, partners, and executives who matter most.
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