Endava
Principal Industry Advisor - Retail, CPG & Manufacturing
Remote, , United States · Principal · Contract
Sponsorship not specifiedDetected 25 days ago
CRMBusiness DevelopmentSupply ChainERPLeadershipCommunicationCollaborationMentoringPublic Speaking
About the role
- They are equally comfortable advising executives, shaping offerings, influencing internal stakeholders, and creating market-facing thought leadership.
- They bring a strong point of view on where retail, CPG, and manufacturing are headed, understand how clients make transformation decisions, and know how to connect business challenges to measurable outcomes.
Responsibilities
- Define and develop the strategic direction for the Retail, CPG, and Manufacturing industry practice.
- Develop and execute a go-to-market strategy that drives pipeline growth, client engagement, and revenue expansion.
- Partner with sales and account teams to identify strategic opportunities and shape client pursuits.
- Support account planning by bringing industry insight, executive-level messaging, and outcome-oriented value propositions.
- Create repeatable sales motions, campaign themes, and market-facing propositions tailored to industry priorities.
- Help define ideal client profiles, buyer personas, demand generation themes, and partner-led growth opportunities.
- Collaborate with marketing to develop thought leadership, events, webinars, white papers, industry points of view, and executive briefing materials.
- Lead commercial discussions focused on outcome-based offerings, measurable value, and business impact.
- Support deal strategy by helping position offerings around client outcomes rather than only products, services, or technical capabilities.
- Develop compelling industry perspectives on topics such as digital transformation, AI, data-driven operations, omnichannel commerce, connected supply chains, smart manufacturing, customer experience, sustainability, and operational resilience.
Requirements
- Significant experience in retail, consumer packaged goods, manufacturing, consulting, technology services, enterprise software, or industry transformation.
- Proven ability to engage senior client stakeholders in strategic, consultative, and commercial conversations.
- Strong understanding of outcome-based selling, value-based commercial models, business case development, and executive-level value propositions.
- Demonstrated ability to translate complex business challenges into clear strategic recommendations and differentiated offerings.
- Experience working with sales teams on strategic pursuits, account planning, pipeline development, and deal shaping.
- Strong executive presence, communication skills, and ability to influence both internal and external stakeholders.
- Collaborative working style with the ability to operate across sales, delivery, product, marketing, and leadership teams.
- For positions that require business travel and/or event attendance, a valid driver's license and acceptable driving record are required, as driving is an essential job function.
Nice to have
- Prior experience in a senior industry advisory, strategy consulting, business development, practice leadership, or transformation leadership role.
- Experience working with or advising Fortune 500 or large enterprise clients.
- Familiarity with technology-enabled transformation across areas such as AI, analytics, cloud, automation, supply chain, digital commerce, ERP, CRM, IoT, smart manufacturing, and customer experience.
- Background in outcome-based commercial models, value engineering, or business transformation programs.
- Established network within retail, CPG, manufacturing, or related industry ecosystems.
- Key Success Measures:
- Success in this role will be measured by the ability to:
- Influence pipeline creation and revenue growth through industry-led go-to-market activity.
Skills
- Technology is our how.
- And people are our why.
- The Industry Advisor will serve as a trusted voice with executive clients, sales teams, product leaders, and delivery organizations.
Benefits
- Competitive salary package, share plan, company performance bonuses, value-based recognition awards, referral bonus;
- Global internal wellbeing programme, access to wellbeing apps;
- Vision abilities including close vision, toleration of fluorescent lighting, and adjusting focus, as necessary.
- Robust healthcare and benefits including Medical, Dental, vision, Disability coverage, and various other benefit options
- Flexible Spending Accounts (Medical
This listing is sourced directly from Endava's careers page and normalized into a canonical job model.