Coinbase

Group Marketing Manager, Base Chain

Remote - USA

Sponsorship not specified$206k-$242kDetected 16 hours ago

LLMsCadence

About the role

Ready to do the most impactful work of your career?
The bar is high, the environment is intense, and we like it that way.
This isn't a place for complacency, it's a place to be pushed past your perceived limits.

Own GTM strategy and execution for priority products and audiences, including positioning, messaging, and launch planning that drives measurable adoption.
Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex technical capabilities into clear narratives that resonate with developers and builders.
Drive marketing operations for the team, including planning, prioritization, process design, and the operating cadence that keeps a fast-moving team delivering on time.
Manage a team of up to 2 PMMs in a player-coach capacity, setting quality standards for storytelling and GTM execution while personally owning key workstreams.
Shape Base's global events strategy and deliver end-to-end event presence, from flagship conferences to owned activations including Base Batches.
Define and report on launch performance, adoption, pipeline influence, and partner amplification metrics, optimizing against them to inform ongoing strategy.
Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here.
As a Group Product Marketing Manager on the Base Marketing team, you'll drive the GTM strategy and operations that generate demand and build trust for Base across developers, builders, and enterprises.

8+ years in product marketing or GTM roles, including direct experience leading and managing a marketing team with measurable adoption or revenue outcomes.
Track record of owning end-to-end GTM launches from strategy through execution, with demonstrated results in driving product adoption or pipeline growth.
Proven experience running marketing operations and/or events at scale, delivering both the daily operating rhythm and high-visibility moments.
Exceptional writing and storytelling ability with a demonstrated track record of distilling complex, technical concepts into compelling narratives for developer and builder audiences.
Required Skills and Experience:

$205,785 - $242,100 USD
Notice: Base salary varies by location (see range below).
Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
Annual base salary range (excluding equity and bonus):

Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Coinbase is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information.
Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com.

This listing is sourced directly from Coinbase's careers page and normalized into a canonical job model.