thenewgen

VP Commercial North America

NEW YORK, New York · Vp

Sponsorship not specified$175k-$235kDetected 4 days ago

RESTBusiness DevelopmentNegotiationCadenceLeadershipCommunicationCollaboration

About the role

We are looking for a VP, Commercial to serve as the most senior commercial leader in our North American business.
This role reports to the US Managing Director, with a dotted line into the Co-Founder & Global CCO, giving you both day-to-day operational partnership in-market and a direct line into global commercial strategy.
We are looking for someone who can make an immediate, material impact - this is not a role with a long ramp-up period.

Define and own the commercial growth strategy for NewGen North America, setting ambitious targets and the plans to deliver them
Build the commercial infrastructure - processes, tools, reporting and culture - that will scale with the business
Develop and lead the North American commercial team, creating a high-performance new business function
Senior Client and Partner Relationships
Cultivate and own C-suite and senior marketing relationships at major brands, holding companies and in-house marketing teams across North America
Lead NewGen's most strategically significant pitches and commercial negotiations - personally driving multi-year, multi-market and transformational partnership agreements
Build and steward a network of pitch consultants across North America, positioning NewGen as the go-to agency for the social, creative and creator economy
Secure and personally deliver keynote and senior speaking opportunities that build NewGen's brand and reputation at the highest levels of the industry
Commission: A highly attractive, performance-based commission structure tied to Net Fee Income generated - designed to reward significant, fast-moving revenue impact and offer substantial upside beyond base.

10+ years in commercial leadership, business development or revenue-generating roles within social, influencer or creator marketing - with a significant portion in the US or Canadian market
An active, transferable network of senior marketing decision-makers you can credibly activate within your first few months in the role
Exceptional C-suite presence and gravitas - you are comfortable as the most senior person in the room and have the credibility to operate at that level
Experience shaping commercial strategy at a senior or executive level - contributing to business direction, not just executing against it
Existing relationships or deal experience in gaming, spirits/beverage, hospitality, fintech or sports - verticals closely aligned to NewGen's current client base
Experience contributing to global commercial strategy from a market-level leadership position

30 days holiday (not including Federal Holidays), inclusive of the Reset Policy below
Birthday leave - an additional paid day off on your birthday
Holiday shutdown - company-wide closure at year-end
Health Care Plan (Medical, Dental and Vision)
Retirement Plan (401k, IRA)
Paid Time Off (Sick and Public Holidays)
Family Leave (Maternity, Paternity)

NewGen is a global social creative and creator agency with over 100 people across offices in London, Manchester, Paris and New York.
We partner with leading brands to shape culture, tell stories that matter, and drive meaningful impact through social-first creative and creators.
We are not an advertising agency.
We live Social, move at the speed of culture, and build strategies designed to perform where people actually spend their time.
We expect a credible plan to generate a qualified pipeline within the first 90 days and closed revenue within the first two quarters, drawing on relationships and market credibility you already hold.
Performance will be measured primarily on Net Fee Income (NFI) generated across the territory, client quality, and the commercial organisation you build.
This is a pivotal, high-visibility hire in NewGen's growth story - responsible for shaping and executing a bold commercial strategy across the US and Canada, owning the full P&L for new business revenue, and building the commercial team and partnerships infrastructure that will define our next phase of growth.
You will bring a proven track record of building and leading high-performing commercial functions, deep C-suite relationships across the North American marketing ecosystem, and the strategic vision to position NewGen as the defining agency of the creator economy.

This listing is sourced directly from thenewgen's careers page and normalized into a canonical job model.