Resident

Resident

Director, CRM - Mattress Brands

Remote (USA) · Director

Sponsorship not specified$150k-$180kDetected 4 days ago
HTMLData ScienceData VisualizationCRMPerformance MarketingCustomer SuccessCommunicationCollaboration

About the role

  • This is a role for someone who is energized by finding the next opportunity.
  • Beyond marketing strategy, this role carries real platform ownership across a dual-stack environment - Klaviyo for email and Attentive for SMS.
  • Strategic vision matters here, but so does the ability to get into the weeds.

Responsibilities

  • Own the CRM strategy across four mattress brands - Nectar, DreamCloud, Awara, and Siena - ensuring each brand's program reflects its unique customer base and growth opportunity while maintaining portfolio-level coherence
  • Direct the CRM calendar across brands, setting email and SMS scheduling and segmentation strategy in support of each brand's promotional calendar; provide strategic direction and day-to-day guidance to the senior managers responsible for calendar execution
  • Own the CRM testing roadmap: analyze results using established methods, determine next steps, and prioritize the next best test to drive continuous program improvement across the portfolio
  • Design and evaluate analyses to measure program performance against goals on a weekly, monthly, and quarterly basis
  • Manage day-to-day relationships with CRM vendors, including Klaviyo (email) and Attentive (SMS); evaluate platform performance and make recommendations on tooling needs or changes
  • Lead cross-functional relationships with brand, data and analytics, creative, product, growth, and customer success to ensure CRM outputs are strategically aligned across all four brands
  • Maintain current knowledge of CRM best practices, technology, and trends and apply insights to evolve the program
  • Lead and develop a team of four - two senior managers, one manager, and one specialist - investing genuinely in their growth, performance, and long-term development

Requirements

  • Minimum of 6 years of email and SMS marketing experience in eCommerce/DTC
  • Must have experience managing a team of 2 or more
  • Data-driven individual with the ability to dig into large sets of data to interpret findings, analyze trends, recognize anomalies and make recommendations for testing
  • You may be asked, from time to time and as reasonably required by business needs, to perform other duties consistent with your skills and role, including work for or on behalf of our related entities.
  • Strong testing instinct - comfortable designing tests, analyzing results, and determining next best steps within an established testing framework
  • Have the ability to develop a strong working knowledge of analytic tools such as Looker
  • A keen creative sensibility with exceptional written and verbal communication skills and meticulous attention to detail
  • Must have experience with email development and have some understanding of HTML code for email
  • Must understand CAN-Spam laws and have expertise in email industry best practices
  • Ability to prioritize and operate with a sense of urgency
  • Experience with Klaviyo and/or Attentive is a plus
  • Experience in a fast paced environment with the ability to quickly get up to speed, iterate and take on other projects
  • Ability to self-motivate and work independently

Nice to have

  • A FREE MATTRESS plus an awesome Friends and Family discount!
  • Experience managing CRM programs across multiple brands or business units preferred
  • Bachelor's degree, preferred

Compensation

  • Competitive Salary

Benefits

  • You'll be responsible for platform health, technical execution, and building and maintaining complex, multi-touchpoint journeys across four brands.

Company info

  • THE BIGGEST NAME IN HOME.
  • THE BOLDEST TEAM IN E-COMMERCE.
  • Ashley Digital is the e-commerce engine behind Ashley Furniture Industries - one of the most recognized home brands in the world.
  • As the world's largest manufacturer of home furnishings and the largest furniture store brand in North America, Ashley is in a category unto itself.
  • Our team sits at the intersection of world-class retail and digital innovation, driving the e-commerce experience for millions of customers across every platform and touchpoint.
  • If you've shopped online for a mattress in the last decade, there's a good chance you've already experienced our award-winning Nectar Sleep and DreamCloud.
  • We're a fast-moving, highly collaborative team operating at a transformational moment, and we're charged with shaping how people discover, explore, and buy home furnishings.
  • Our expertise spans data science, performance marketing, product, and creative, and our work reaches millions of customers every day.
  • While we currently employ Residents in over 30 US states and 3 countries, if you are hired, you may be restricted to working from the state or country in which you currently reside, unless the state or country to which you plan to relocate is one in which we already operate and no other restrictions apply to the role.
  • As with anything, we encourage an open dialogue about your current location and potential desired relocation during the interview process and upon hire, if applicable, and the extent any other restrictions apply to a particular role.
  • We reserve the right to deny relocation requests post-hire for any reason.
  • Ashley Digital participates in E-Verify.

Visa & Work Authorization

  • To be considered for this remote opportunity, you must reside and be authorized to work within the United States and able to work Eastern Standard Time.
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