New Balance

Senior Marketing Manager, Global Basketball

Boston, MA Headquarters - (NB) · Senior · Part-time

Sponsorship not specified$141k-$182kDetected 12 days ago

Brand StrategyCommunication

About the role

We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged.
We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
As the Senior Marketing Manager, Global Basketball you will play a key role in furthering the strategic global development of the basketball category at New Balance.

Responsibilities

This model will help us enhance our culture while continuing to maintain elements of flexibility.
Develop and lead long-term, commercial marketing strategy for basketball that filters down into regional execution.
Lead the key global and regional account activity for the category inclusive of managing seasonal activation in support of those accounts with regional commercial teams.
Lead long-term, over-arching global community strategy for Basketball
Partner closely with cross-functional departments, including but not limited to, sports marketing, product development, merchandising, and PR.

Compensation

$141,200.00 - $182,200.00 - $223,200.00 Annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.)
Accountable for annual basketball calendar inclusive of where brand and channel campaigns intersect.

Benefits

Create and execute multi-year activation plans for key strategic basketball partnerships inclusive of our partnership with Aime Leon Dore at Masaryk Gym.
Collaborate with cross-functional and regional teams to bring the vision for New Balance Basketball and its athletes to life in key sporting moments.

Company info

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
YOUR IMPACT...
As the Senior Marketing Manager, Global Basketball you will play a key role in furthering the strategic global development of the basketball category at New Balance. This critical role will continue to drive the momentum created by the brand's entrance into the category and will work tirelessly to evolve NB's positioning and differentiation within the basketball culture and landscape.
The Senior Manager will be part of the Global Basketball marketing team that is devoted to calculated risk-taking in marketing communications, ensuring break-through, challenger-brand messaging
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world.
This critical role will continue to drive the momentum created by the brand's entrance into the category and will work tirelessly to evolve NB's positioning and differentiation within the basketball culture and landscape.
The Senior Manager will be part of the Global Basketball marketing team that is devoted to calculated risk-taking in marketing communications, ensuring break-through, challenger-brand messaging; driving best-in-class go-to-market strategy and execution; leading delivery of new asset strategy and activation; and establishing optimal asset utilization.
The Senior Marketing Manager is accountable for executing strategy, delivering results, cross-business influence and coordination that ultimately drive commercial business success.
Together with the larger team, ensure that all category activity is aligned to key GTM Milestones.
Accountable for annual basketball calendar inclusive of where brand and channel campaigns intersect.
Effectively plans workload & delegation across our growing basketball marketing department
WHAT YOU BRING...
8+ years relevant marketing experience
Extensive marketing experience including brand strategy & positioning, product launch & marketing plan execution, post campaign analysis, use of innovative marketing techniques & tools
Significant knowledge of the Basketball landscape and culture greatly preferred
Knowledge and interest in sneakers, fashion, and music
Experience developing commercial marketing strategy Globally greatly preferred
Ability to navigate a global organization across many functions
Strong relationship and influencing skills
Able to balance multi-year planning with execution

Equal opportunity

Employer
New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.
Equal Opportunity Employer

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