Vanguard

Vanguard

Senior Marketing Manager - Divisional and Enterprise Initiatives

Malvern, PA · Senior

Sponsorship not specifiedDetected 23 days ago
A/B TestingStrategic CommunicationsMarketing AnalyticsLeadershipCommunicationCollaboration

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odds of building a lasting career here

36Risky
Cap-exempt (no lottery)0
Sponsors this role75
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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About the role

  • You will bring a broad perspective to signature client moments and seasonal needs, such as retirement, inheritance, tax season, and year-end planning, creating shared strategic foundations that can adapt to individual audiences.
  • Special Factors Sponsorship Vanguard is not offering visa sponsorship for this position.
  • To work for the long-term financial wellbeing of our clients.

Responsibilities

  • Develop division-wide marketing strategies for signature client moments, life events, and seasonal needs that have relevance across multiple segments and offers.
  • Lead the marketing strategy and campaign development for enterprise priorities that span the full client base.
  • Serve as the central marketing lead for these initiatives, aligning Brand, PR, Strategic Communications, segment and product marketing, channels, and business subject-matter experts.

Requirements

  • Minimum eight years demonstrated experience in direct-to-consumer marketing strategy or product marketing.
  • Undergraduate degree in Marketing or equivalent experience required.
  • A strong ability to recognize shared opportunities across distinct audiences and business priorities, then translate them into a unifying strategy.
  • Experience moving from broad enterprise objectives to actionable campaign platforms and executional direction.
  • Knowledge of audience segmentation, personalization, and lifecycle marketing.
  • Demonstrated experience leading integrated marketing strategy, enterprise campaigns, or cross-portfolio initiatives in a complex organization.
  • Proven ability to lead through influence, orchestrate work across multiple teams, and create clarity in areas without a single natural owner.
  • Executive-ready communication skills and confidence advising senior leaders.
  • Experience using experimentation, marketing analytics, and performance measurement to optimize results.
  • Special Factors
  • Sponsorship
  • Vanguard is not offering visa sponsorship for this position.
  • About Vanguard
  • At Vanguard, we don't just have a mission-we're on a mission.

Company info

  • About Vanguard At Vanguard, we don't just have a mission-we're on a mission.

Visa & Work Authorization

  • Vanguard is not offering visa sponsorship for this position.
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This listing is sourced directly from Vanguard's careers page and normalized into a canonical job model.