Legend

Senior Organic Specialist

Toronto, Canada · Senior

Sponsorship not specifiedDetected 113 days ago

SEOContent MarketingCommunication

About the role

You'll tackle complex and fast-changing discovery challenges, guiding your team and stakeholders to success in the highly competitive North American market.
This is a hands-on role where you'll be deeply involved in execution- optimizing content, identifying growth levers, and experimenting across emerging organic channels.
You'll also help shape how we approach organic visibility in an era increasingly influenced by AI-powered search and generative engines.

Collaborate on and execute holistic organic growth strategies across NA-focused assets, spanning SEO, AIO, and GEO.
Drive visibility across search and AI-powered discovery platforms, including generative search and entity-based experiences.
Partner with product and engineering on technical SEO initiatives (e.g., crawl optimization, Core Web Vitals, schema, site migrations).
Measure and optimize performance through testing and analysis, setting clear goals and translating insights into actionable recommendations.
Strong strategic and hands-on capability, with experience both shaping SEO direction and executing initiatives that deliver measurable business impact.
Experience working cross-functionally, partnering with product, engineering, content, and design teams to embed SEO best practices into workflows and roadmaps.

6+ years of SEO experience, with a proven track record of driving organic growth for high-scale, content-rich websites in competitive industries.
Deep expertise across SEO disciplines, including on-page, technical SEO (crawl optimization, Core Web Vitals, structured data), and a solid understanding of off-page/link signals.
Advanced proficiency with SEO and analytics tools (e.g., SEMrush, Ahrefs, Screaming Frog) and the ability to translate complex data into clear, actionable insights.

Strong understanding of SEO for sports betting, iGaming, or publisher-style businesses (e.g., odds comparison, affiliate models, event-based content).
Experience with international SEO and localized content strategies.
Understanding of sports content lifecycles, such as real-time SERPs for live events (Google Top Stories)
Super smart colleagues to work alongside and learn from.
Engaging development opportunities at all levels.
Tailored flexibility for your work-life balance.
Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team.

Annual discretionary bonus to reward your efforts.
Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season!

This listing is sourced directly from Legend's careers page and normalized into a canonical job model.