Rula
Director of B2B Employer Marketing (Remote)
Remote - United States · Director · Full-time
Sponsorship not specifiedDetected 50 days ago
RedshiftMachine LearningData EngineeringLLMsAgentic AIA/B TestingHubSpotSalesforceCommunicationMentoring
About the role
- You will apply advanced data-driven strategies and deploy MarTech architecture to ensure the team is tracking towards every marketing event being tagged, measured, and automated for scale.
- In detail, this role will be responsible for:
- Defining data-driven strategy for marketing touchpoints on from commercial referral audiences (Health Plans, Employers and Primary Care Providers) to maximize patient starts
Responsibilities
- Increasing marketing-attributable patient starts and build scalable systems with repeatable playbooks
- We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.
Requirements
- 10+ years of related professional experience in Marketing, Growth, Product Marketing and/or Business Operations with a focus on user activations
- Direct experience scaling teams by leveraging AI and ML-driven automation to solve high-stakes challenges in attribution and incrementality
- Hands-on proficiency managing a MarTech stack (i.e. Hubspot, Salesforce, Redshift, Amplitude, etc.) and data pipelines specifically for marketing attribution
- Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
Nice to have
- AI-Driven Marketing Operations, with noted expertise implementing and managing AI agents or LLM-powered tools to automate content production and campaign workflows to directly reduce manual execution hours
- "Player-coach" experience, possessing an ability to dive deep into operational details and provide technical coaching while simultaneously driving high-level organizational strategy
- While having the preferred qualifications enhances your candidacy, having all of them is not mandatory.
- We encourage all interested applicants to apply, even those who may not meet every preferred requirement.
- We're serious about your well-being!
- 401(k) plan access: Start saving for your future
- Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
- Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
Benefits
- Comprehensive health
- Medical, dental, vision, life, disability, and FSA/HSA
- Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
- Quarterly department stipend: Fun team-building activities or in-person gatherings
- Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses
- Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend
- We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone.
Company info
- 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
- Including 2 company-wide shutdown weeks each year for self-care (for most employees)
- We are seeking a Director of B2B Employer Marketing to lead Rula's Activation Marketing team from a content-production focus to an intelligence-gathering and multiplier engine.
This listing is sourced directly from Rula's careers page and normalized into a canonical job model.