Geotab
Senior Integrated Marketing Manager
Atlanta, Georgia - USA; Detroit, Michigan - USA · Senior · Full-time
Sponsorship not specifiedDetected 2 days ago
Machine LearningData AnalysisLLMsProject ManagementJiraStrategic CommunicationsCadenceResearchCommunicationCollaboration
About the role
- 8-10 years of proven experience in an integrated marketing role, preferably within a B2B SaaS organization.
- Technical competence using workflow tools like Jira, Google Workspace, and familiarity with AI tools (e.g., Gemini, ChatGPT, 6sense).
- Demonstrated success in marketing campaign narrative and strategy development through to execution with measurable outcomes.
Responsibilities
- You will be responsible for orchestrating cross-functional collaboration amongst Marketing teams to align GTM efforts, developing cohesive narratives that elevate market perception, and managing the end-to-end execution of marketing launches.
- Lead the end-to-end strategy and execution for major marketing and product launches, transitioning the organization from ad-hoc releases to a predictable cadence that aligns with revenue and market drivers.
- Act as the central "quarterback" for ensuring frictionless execution across marketing teams (Product Marketing, Digital, Creative, Channel, and Regions), to deliver unified campaigns that accelerate the pipeline.
- Partner with Strategic Communications and Product Marketing to craft high-level themes into compelling, solution-based market narratives.
- Design campaigns that specifically target the early stages of the buyer journey (Awareness/Consideration), utilizing new microsites and digital channels to capture research traffic, and influence mid and bottom funnel to improve the "Lead" to "Closed Won" ratio.
- Manage relationships with external creative agencies and vendors to support campaign scale, ensuring high-quality asset production.
- In addition, the successful candidate will have strong analytical and project management skills with an ability to identify needs, develop effective solutions, and manage projects through completion.
- The successful candidate will also be able to manage multiple timelines and contrasting priorities to ensure timely results.
- Exceptional ability to lead through influence, a well-defined sense of diplomacy, and the ability to work well under pressure in a fast-changing environment.
- Strong project management skills with the ability to identify needs, develop effective solutions, and manage projects through to completion.
Requirements
- When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL.
Nice to have
- Bachelor's degree in Marketing or a related field
- a preferred certification in marketing or a related discipline is an asset.
Benefits
- Home office reimbursement program
- Baby bonus & parental leave top up program
- Online learning and networking opportunities
- Competitive medical and dental benefits
- Retirement savings program
- The health and safety of employees are a top priority.
- To be successful in this role, you will be a team-player with an entrepreneurial mindset who is comfortable in a flat organization and able to lead through influence.
Company info
- Geotab ® is a global leader in IoT and connected transportation and certified "Great Place to Work™." We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
- Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab's open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
- Our team is growing and we're looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it's like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram.
- Who you are:
- Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets.
- Geotab's open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets.
- Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
- Our team is growing and we're looking for people who follow their passion, think differently and want to make an impact.
- Ours is a fast paced, ever changing environment.
- Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description.
- Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture.
- Reach your full potential with Geotab.
- To see what it's like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram.
- We are always looking for amazing talent who can contribute to our growth and deliver results!
This listing is sourced directly from Geotab's careers page and normalized into a canonical job model.