D2L

D2L

Paid Media Specialist

Canada

Sponsorship not specified$60k-$72kDetected 1 day ago
Project ManagementSEOSEMGoogle AdsGoogle AnalyticsPerformance MarketingRecruitingResearch

About the role

  • This is a hands-on paid media role where the candidate will be expected to be in platform executing and optimizing campaigns daily.
  • This role is perfectly suited for a new starter in digital marketing who is looking to expand their knowledge and experience.
  • The successful candidate will report to each of the channel strategists and the performance marketing director.

Responsibilities

  • The Paid Media Specialist will support our in-house paid media team, who executes digital marketing efforts across the North American, EMEA, APAC & LATAM regions.
  • The successful candidate will also have the opportunity to develop their knowledge outside of paid media by supporting the performance marketing team in ABM & SEO efforts.
  • Support in the creation and management of new LinkedIn Ad campaigns for the B2B market (with support and guidance from the Paid Social Manager).
  • Support in the execution & optimization Paid Search (Google Ads) campaigns for the North American & International markets (with support and guidance from the Paid Media Manager).
  • Support in the execution of ABM marketing display campaigns.
  • Creation of landing pages for performance marketing campaigns (with support & training from web experience team).
  • Partner with creative team & external freelancers to develop assets for performance marketing campaigns.
  • Support in the management of external agency and/or channel partners.
  • We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!

Requirements

  • Assist with project and resource planning where required.
  • Knowledge of Digital Marketing tactics & channels.
  • Knowledge of Paid Search and/or Paid Social channels (Google Ads & LinkedIn Ads).
  • Ability to handle multiple projects simultaneously and work effectively in a fast-paced, deadline-driven environment with rapidly changing priorities.

Nice to have

  • Experience working in SaaS and/or B2B verticals is preferred.
  • Experience with tracking technologies including Google Tag Manager & Google Analytics is preferred but not required.

Skills

  • No other company provides a solution as robust and innovative as D2L.
  • Acumen with Artificial Intelligence tools.
  • Strong organization and project management skills.
  • Strong analytical and research skills.

Compensation

  • $60,000 - $72,000 CAD
  • The expected base salary range for a new hire in this role is listed below.
  • Base Salary Range

Benefits

  • This position offers the flexibility to work from your home office within Canada or at one of our vibrant office spaces in Kitchener, Toronto, Winnipeg or Vancouver.
  • The annualized base salary offered is determined by each candidate's relevant knowledge, skills, education, training and experience.
  • As part of the total compensation at D2L the role may be eligible for additional benefits including a Wellness Subsidy, Equity Grants, Variable Incentive, and more.

Company info

  • At D2L, we are committed to creating a diverse and inclusive environment.
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This listing is sourced directly from D2L's careers page and normalized into a canonical job model.