Apollo.io

Lead PMM, Narrative & Content

Remote, United States · Exec

Sponsorship not specified$212k-$265kDetected 14 days ago

Content MarketingWritingHubSpotResearchLeadershipCollaboration

About the role

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises.
Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.
Apollo is best known for it's world class data business, but what we've built goes beyond just data.

Drive the perception shift. Build and execute the strategy that moves Apollo to "AI-first GTM platform" in the minds of upmarket buyers, analysts, and the broader GTM community.
Operationalize narrative into launches. Partner with product PMMs to map product to narrative, so every Tier 1/2 launch lands in the larger story instead of as a one-off feature drop.
Be the ghost behind exec voice. Own the strategy and (sometimes) the words for CEO, CRO, and CMO social, keynotes, and high-stakes external moments. You'll work with external writers but you own the strategy.
Build the proof point machine. Partner with customer marketing to turn customer wins, usage data, and category benchmarks into the evidence layer behind every narrative claim.
Drive the perception shift.
Build and execute the strategy that moves Apollo to "AI-first GTM platform" in the minds of upmarket buyers, analysts, and the broader GTM community.
you'll work with Apollo's exec team to build narratives that break through the noise to position Apollo as the default AI native system for GTM teams.
You'll also own operationalizing that narrative by owning the content strategy that gets this narrative into market - long form research based content, exec thought leadership, and proof points that shift how the market sees us.
This is a senior IC role for an experienced product marketer who's just as comfortable writing the LinkedIn post as building the messaging house behind it.

8+ years of product marketing experience at B2B SaaS, with a clear spike in narrative, positioning, and content.
You have a portfolio of long-form, exec social, narrative docs, or launch copy you'd put on a billboard.
You can make a CEO sound like the smartest version of themselves.
You're the connective tissue between product, sales, brand, comms, and exec - you've worked directly with CEOs and CROs and you know how to turn their instincts into shipped artifacts.
You've worked at a company that successfully shifted upmarket - and you can tell the story of what marketing actually did to make that happen.

AI-native operator.
Comfortable with Claude as a daily tool
you've built or used custom skills, prompts, or workflows that meaningfully scale your output.

The listed Pay Range reflects the total cash compensation inclusive of annual base salary and annual bonus as applicable.

This listing is sourced directly from Apollo.io's careers page and normalized into a canonical job model.