Firstup

Head of Marketing Operations

Hybrid - Chicago, Illinois

Sponsorship not specified$140k-$155kDetected 25 days ago

LLMsProject ManagementSalesforceMarketoCRMSalesLeadershipCollaborationProblem Solving

About the role

The Marketing Operations Lead is the strategic architect of Firstup's marketing engine, responsible for designing, scaling, and optimizing the systems that accelerate revenue growth and pipeline velocity. You'll bridge strategy and execution, translating business objectives into efficient workflows, building the data infrastructure that drives insights, and
partnering with leadership to shape how marketing technology fuels company growth. In this position, you'll report directly to the Chief Marketing Officer and serve as a key thought partner on marketing excellence, technology strategy, and operational innovation.

Drive measurable improvements in pipeline velocity through operational optimization-reducing lead cycle time, improving lead quality scoring, and streamlining handoff processes between marketing and sales
Design and maintain comprehensive multi-touch attribution models that connect marketing activities to pipeline influence and revenue outcomes, enabling data-driven investment decisions
Oversee and optimize the entire marketing technology infrastructure (Marketo, Qualified, Clay, Salesforce, intent data platforms, analytics tools, and third-party integrations) to ensure reliability, scalability, and alignment with business needs
Own all aspects of lead management: scoring models, routing logic, enrichment processes, and data quality assurance from initial capture through sales handoff
. Evaluate, pilot, and implement AI-powered solutions across the marketing tech stack-including predictive lead scoring, AI-driven attribution, generative AI for insights, and agentic workflows that automate complex tasks
Drive sales-marketing alignment by ensuring seamless lead handoff, effective lead routing, and ongoing collaboration on pipeline optimization and velocity
5+ years of revenue operations or marketing operations experience in B2B SaaS with demonstrated ability to improve pipeline velocity and drive bookings growth
Hands-on experience building and optimizing lead scoring models, attribution frameworks, and predictive analytics

7+ years of hands-on experience with marketing automation platforms (Marketo,) including platform administration, optimization, and integration
Advanced proficiency with Salesforce, particularly around lead management, custom objects, and integration scenarios
Experience integrating and customizing marketing automation platforms with third-party tools (CRM, intent data, analytics, etc.)
Strong understanding of B2B sales funnels, pipeline velocity metrics, ABM strategies, and demand generation principles
Proven ability to analyze complex data, identify trends and opportunities, and translate insights into actionable recommendations
Exceptional project management, cross-functional collaboration, and problem-solving skills with a bias toward continuous improvement
Strongly Preferred Qualifications

The Marketing Operations Lead is the strategic architect of Firstup's marketing engine, responsible for designing, scaling, and optimizing the systems that accelerate revenue growth and pipeline velocity.
You'll bridge strategy and execution, translating business objectives into efficient workflows, building the data infrastructure that drives insights, and partnering with leadership to shape how marketing technology fuels company growth.
In this position, you'll report directly to the Chief Marketing Officer and serve as a key thought partner on marketing excellence, technology strategy, and operational innovation.

This listing is sourced directly from Firstup's careers page and normalized into a canonical job model.