sundae
Performance Marketing Manager
San Diego, California, United States
Sponsorship not specified$110k-$125kDetected 12 days ago
Data VisualizationA/B TestingGoogle AdsSalesforceGoogle AnalyticsCRMPerformance MarketingLead GenerationForecastingVendor ManagementLeadershipCommunication
About the role
- This is not an agency management or strategy role.
Responsibilities
- Own performance across paid and offline acquisition channels including Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels.
- Monitor campaign performance daily and identify opportunities to improve lead volume, lead quality, conversion rates, and cost efficiency.
- Develop testing roadmaps for audiences, creative, offers, landing pages, bidding strategies, and channel mix.
- Manage day-to-day execution of acquisition campaigns across Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels.
- Partner with internal stakeholders and external vendors to launch, monitor, and optimize campaigns.
- Develop direct mail audience strategies, targeting methodologies, segmentation frameworks, and campaign plans designed to maximize response rates, lead quality, and return on investment.
- Partner with data providers, mail vendors, and internal stakeholders to continuously test, optimize, and scale direct mail programs across member markets.
- Partner with media vendors and platform partners to plan, launch, monitor, and optimize television and connected TV campaigns.
- Improve lead volume, lead quality, and acquisition efficiency across core marketing channels.
- Develop and execute a disciplined testing roadmap across audiences, creative, offers, landing pages, and channel strategies.
Requirements
- 5+ years of direct, hands on experience owning paid acquisition performance across both digital and traditional channels.
- You have personally managed budgets and been held accountable for results.
- You have run direct mail programs from the ground up: list strategy, audience segmentation, creative testing, vendor management, and response rate measurement.
- Proficiency with performance reporting platforms including Google Analytics, Looker Studio, or equivalent tools.
- Strong communication skills with the ability to work across marketing, sales, operations, vendors, and leadership without creating friction or confusion.
Nice to have
- list strategy, audience segmentation, creative testing, vendor management, and response rate measurement.
- You understand how a mail program works mechanically, not just conceptually.
- You are fluent in Google Ads and paid social (Meta).
- TV and/or connected TV (CTV) experience is preferred.
- You have planned, launched, or managed television or CTV campaigns, whether executed directly or through a media agency relationship you owned.
- Experience managing campaigns across multiple markets, geographies, or audience segments simultaneously.
- You track performance at the market level and can make budget allocation decisions based on geographic data.
- CPL, CAC, conversion rates, payback periods, and attribution limitations.
Compensation
- The expected base salary range for this role is $110,000 to $125,000, plus participation in Sundae's performance-based bonus program.
Benefits
- Competitive compensation, equity opportunity, comprehensive benefits, and generous PTO.
Company info
- Be part of a mission-driven company helping homeowners achieve the best possible outcome when selling a home that needs repairs or updates.
This listing is sourced directly from sundae's careers page and normalized into a canonical job model.