Upwork
VP, Marketing
Palo Alto, California, United States; Remote · Vp · Contract
Sponsorship not specified$224k-$427kDetected 71 days ago
Machine LearningData ScienceA/B TestingSEOMarketing AnalyticsPerformance MarketingAccountingForecastingCustomer SupportLeadershipMentoring
About the role
- We have strong foundations: a scaled marketplace, global supply, and growing demand across key AI categories.
- What's needed now is a step-change in how we convert that demand into durable growth.
- This is a senior executive role with significant autonomy and company-wide influence.
Responsibilities
- Drive a step-change in how Marketing operates by scaling experimentation, improving efficiency, and building a more integrated, high-performing system across all disciplines.
- Lead performance marketing and demand generation across channels - including paid, organic, lifecycle, and emerging surfaces - with a focus on high-intent demand capture, efficient acquisition, faster time-to-first-hire, and long-term customer value.
- Deep experience building and scaling performance-led growth systems, with demonstrated ownership of acquisition efficiency, funnel optimization, and long-term customer value in a scaled marketplace or platform business.
- Fluency in data, experimentation, and marketing analytics, with the ability to partner effectively with analytics and finance to guide forecasting, capital allocation, and ROI decisions.
Requirements
- Please note that a criminal background check may be required once a conditional job offer is made.
Compensation
- The annual base salary range for this position is displayed below.
Benefits
- Proven track record of operating at an enterprise level, setting vision and strategy for a marketing function or business unit, and delivering measurable impact on company growth and financial performance.
Company info
- a scaled marketplace, global supply, and growing demand across key AI categories.
- You will lead a multi-disciplinary organization and partner closely with Product, Engineering, Data Science, and Finance to improve the full customer journey.
- Own and scale the Marketplace growth system for SMB and mid-market customers, translating company strategy into a multi-year, integrated operating plan across acquisition, activation, engagement, and monetization, with clear accountability to business outcomes such as GSV per active client and overall company growth.
Visa & Work Authorization
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