Trovy
Senior Director of Growth
New York City · Director
Sponsorship not specifiedDetected 39 days ago
SEOGrowth MarketingPerformance MarketingAffiliate MarketingVendor Management
About the role
- This is a hands-on role - you'll write briefs, review creative, read the data, and make the calls.
- This role is the path to Head of Marketing as Trovy scales.
Responsibilities
- Own Meta and Google advertising strategy end-to-end - audience segmentation, offer testing, creative direction, and budget pacing
- Manage and grow our affiliate program, including consultants, partner relationships, compliance guardrails, and performance benchmarks
- Evaluate new affiliate partners against quality, conversion, and regulatory standards
- Design and execute targeted homeowner direct mail campaigns, including list strategy, offer structure, and creative development
- Work with our mail vendor to test, measure, and optimize cost per acquisition
- Build and execute an organic search strategy targeting homeowners researching HELOCs and home equity
- Own the content roadmap for organic growth - working with internal and external contributors to produce high-quality, search-optimized material
Requirements
- 6-10 years of experience in growth marketing, performance marketing, or demand generation, ideally in consumer fintech, mortgage, or a direct-to-consumer lending or financial product
- Proven track record running paid media programs at scale on Meta and Google, with hands-on platform experience
- Experience managing affiliate programs and direct mail campaigns, including vendor relationships and list strategy
Benefits
- Identify audience segments - by equity position, geography, credit profile - and tailor campaigns accordingly
Company info
- Trovy is building the financial home base for America's 86 million homeowners - the go-to platform for managing your home and accessing low-rate credit, because life is expensive and unpredictable.
- We believe your biggest asset should unlock your best financial options: bypass the myriad of expensive, rigid credit products and replace them with one simple, powerful solution built around your home equity.
- Backed by top-tier venture capital, Trovy is led by a team of proven fintech innovators on a mission to make homeownership and personal finances more manageable.
- Don't own a home without it.
This listing is sourced directly from Trovy's careers page and normalized into a canonical job model.