Spe
Sr Analyst, Marketing Analytics & Insights
Culver City, California · Senior
Sponsorship not specified$100k-$131kDetected 2 days ago
PythonSQLData AnalysisData EngineeringData ScienceData VisualizationLLMsStatisticsMarketing AnalyticsExcelResearchCommunicationCollaborationProblem SolvingOrganizational Skills
About the role
- This role contributes to a range of analytics initiatives, including campaign performance reporting, audience analysis, data visualization, and tool development via emerging technologies.
- It also requires a strong passion for movies and the theatrical experience, along with the ability to apply data and analytical thinking to a creative, audience-driven business, providing actionable insights that inform critical studio decisions.
- A strong foundation of technical skills, comfort with large data sets, knowledge of the shifting digital landscape, and a command of marketing concepts is necessary to contribute immediately to the team.
Responsibilities
- Conduct analyses that support theatrical marketing strategy. Includes audience identification/evaluation, social listening, campaign performance measurement, creative messaging refinement, and competitive analysis.
- Partner with Marketing, Research, Media, Digital and Data Science teams to support campaign strategy and answer key business questions.
- Gather, clean, validate, and maintain marketing datasets from internal and external sources.
- Perform quality control on data feeds, troubleshoot data issues, and ensure the accuracy and reliability of reporting.
- Support the maintenance and enhancement of data pipelines and reporting processes.
- Develop and maintain dashboards, reports, and visualization tools that provide timely marketing insights.
- Use AI and LLM tools to expedite analysis, synthesize large volumes of information, improve reporting efficiency, and support faster development of insights, while maintaining strong judgment, accuracy, and data quality standards.
- Partner with internal teams, external vendors, and cross-functional stakeholders to support analytics initiatives and reporting needs.
Requirements
- Bachelor's degree in Analytics, Marketing, Business, Statistics, Economics, Computer Science, or a related field.
- Experience in marketing analytics, business intelligence, digital analytics, or a related analytical role.
- Familiarity with AI-enabled tools, including large language models, and an interest in using them responsibly to improve speed, efficiency, and quality of analysis
- Experience working with SQL, Excel, and data visualization tools such as Tableau or Power BI is required.
- Passion for movies, marketing, audience behavior, and the role of data in shaping creative marketing strategy.
- Ability to apply analytical thinking within a creative business context, including interpreting data through the lens of film genres, audience segments, campaign assets, cultural conversation, and competitive positioning.
- Understanding of digital marketing, social media platforms, and marketing performance metrics.
- Strong written and verbal communication skills.
- Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
- The anticipated base salary for this position is $100,481 to $130,625. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.
- Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
- SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.
Nice to have
- Experience with social listening platforms (Brandwatch, Talkwalker, Meltwater, Sprinklr, or similar) is a plus.
- Familiarity with Python or other analytical programming languages is a plus.
Compensation
- The anticipated base salary for this position is $100,481 to $130,625.
This listing is sourced directly from Spe's careers page and normalized into a canonical job model.