Gen Digital Inc.
Director, Freemium Growth Marketing & Acquisition
USA - New York, NY · Director
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odds of building a lasting career here
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →H-1B wage level
the lottery is wage-weighted — each level is one more entry
This range already reaches Level IV — the maximum four lottery entries.
DOL prevailing wage, 2026-27 wage year · Market Research Analysts and Marketing Specialists (13-1161) · New York-Newark-Jersey City, NY-NJ. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
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Green-card follow-through: 100%
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About the role
- Define acquisition priorities across the portfolio, determining how we acquire and monetize customers through free installs, trials and direct paid conversion
- Track cross-channel funnel performance, identify gaps and opportunities, and recommend where focus and investment should shift
- Monitor competitors and market dynamics to inform acquisition and differentiation strategies
Responsibilities
- Lead go-to-market planning and execution for product features, enhancements and seasonal campaigns, from positioning and messaging through launch and optimization
- Own the full-funnel acquisition strategy across paid, earned and owned channels, balancing customer growth and revenue goals
- Lead audience, messaging and creative strategy, briefing media and creative agency partners and using performance insights to continually improve execution
- Drive testing across channels, offers, entry points and geographies to improve acquisition effectiveness and conversion
- Develop acquisition strategies for key geographies, adapting global strategy to local market maturity, competition and demand
- Ensure product messaging, visuals, app store descriptions, partner assets and web product pages remain accurate, current and optimized
- Partner closely with Media, Brand, Product Marketing, Analytics, Conversion Rate Optimization, Retention and Customer Success teams to connect acquisition with monetization and long-term customer value
- Lead and develop a team of 2-3 acquisition and go-to-market professionals while influencing across a highly matrixed global organization
- We're always looking for smart, fearless and high-impact talent who see AI as a teammate, leveraging it to move faster and deliver meaningful results.
Requirements
- Bachelor's degree or equivalent relevant experience
Nice to have
- 15+ years leading customer acquisition, growth marketing or integrated go-to-market, with direct ownership of planning, performance goals and results.
- Experience in a subscription, online or mobile business is strongly preferred.
Skills
- Proven experience leading end-to-end go-to-market for product features, updates and seasonal campaigns
- Experience managing significant acquisition budgets and making data-driven investment decisions across both annual and in-quarter horizons
- Experience developing geo-specific acquisition strategies across global markets
- Strong experience in campaign development, creative strategy, production and creative evaluation
- Strong analytical skills with the ability to turn complex performance data into clear recommendations for senior leadership
- Experience with marketing mix modeling and attribution tools
- Track record of designing, running and scaling acquisition experiments
- Personal Attributes
- Commercially minded, with a strong understanding of the relationship between customer growth, revenue and long-term value
- Strategic thinker who is equally comfortable driving day-to-day execution
- Collaborative leader who can influence and align teams without direct authority
- Test-and-learn mindset with a strong bias toward action and continuous improvement
Compensation
- 401(k) retirement plan with company match: Gen matches 50% of the first 7% of eligible pay you contribute, capped at $6,000 per year in company match
- Own annual and quarterly acquisition planning, including goals, channel investment guidance and testing priorities
Benefits
- Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives.
- When you're part of Gen, you'll have the flexibility, tools and support to do your best work and grow your career, from flexible working options and time off to competitive pay, benefits and well-being programs.
- We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team.
Company info
- At Gen, we are scrappy and relentlessly customer driven.
- If this sounds like you, we'd love you to be part of Gen.
This listing is sourced directly from Gen Digital Inc.'s careers page and normalized into a canonical job model.