Sanofi
Global HCP Marketing Lead
Cambridge, MA
Sponsorship not specifiedDetected 8 days ago
Data AnalysisBrand StrategyResearchLeadershipCommunicationCollaboration
About the role
- Join Sanofi's Immunology Franchise as we prepare to transform the treatment landscape for IgG4-Related Disease (IgG4-RD) with rilzabrutinib.
- You will work at the intersection of science, strategy, and creativity to ensure HCPs are informed, engaged, and equipped to identify and treat patients with IgG4-RD.
- About Sanofi We're an R&D-driven, AI-powered biopharma company committed to improving people's lives and delivering compelling growth.
Responsibilities
- Develop and lead the global HCP marketing strategy for rilzabrutinib in IgG4-RD across prelaunch and launch phases
- Partner with regional and local marketing teams to adapt global strategies for local markets while maintaining brand consistency
- Seamlessly collaborate with market research and CI functions to generate deep HCP, competitive, and market insights that inform strategy development
- Design and lead Strategic Steering Committees (SSCs) to align cross-functional and cross-regional stakeholders on brand strategy and marketing priorities
- Design and implement comprehensive disease state awareness campaigns to increase recognition and diagnosis of IgG4-RD among relevant HCP audiences
- Develop and maintain a continuous insights generation framework to ensure marketing strategies remain grounded in current HCP needs, market dynamics, and competitive intelligence
- Partner with global and local teams to ensure insights are integrated into campaign development, messaging platforms, and omnichannel strategies
- Collaborate with Competitive Intelligence to incorporate insights on the competitive landscape and therapeutic area trends into strategic planning for the rilzabrutinib IgG4-RD program
- Create compelling, evidence-based messaging platforms and communication strategies tailored to diverse HCP audiences (rheumatologists, immunologists, specialists)
- Design and implement integrated omnichannel customer engagement strategies that deliver seamless, personalized HCP experiences across all touchpoints
Requirements
- 8+ years of pharmaceutical/biotech marketing experience with demonstrated progression of responsibility
- Proven track record in HCP marketing, preferably in specialty care, rare disease, or immunology/rheumatology therapeutic areas
- Experience leading prelaunch and launch marketing activities for innovative therapies
- Strong understanding of omnichannel marketing principles and digital engagement strategies
- Experience with AI technologies and their application in pharmaceutical marketing
- Deep knowledge of pharmaceutical regulatory environment and promotional review processes
- Deep empathy for HCP needs and ability to translate insights into compelling marketing strategies
- Ability to understand complex scientific data and translate it into clear, compelling messages
- Proven ability to influence and work effectively across matrix organizations
Nice to have
- Experience in rare disease or orphan drug marketing
- Background in immunology, rheumatology, or related therapeutic areas
- Track record of successful disease awareness campaign development
- Global marketing experience with ability to work across diverse markets and cultures
- Familiarity with IgG4-RD or related autoimmune conditions
- Key Competencies:
- Customer Centricity: Deep empathy for HCP needs and ability to translate insights into compelling marketing strategies
- Innovation Mindset: Passion for exploring new technologies and approaches to enhance HCP engagement
Skills
- Cambridge, MA
- About the job
- About Sanofi
- Passion for exploring new technologies and approaches to enhance HCP engagement
- Outstanding written and verbal communication skills
- Ensure HCPs have the knowledge and tools to identify and treat patients with IgG4-RD
- Embrace new technologies and approaches to transform HCP engagement
Compensation
- Competitive compensation and comprehensive benefits package
Benefits
- Competitive compensation and comprehensive benefits package
- Commitment to diversity, equity, and inclusion
- Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.
Equal opportunity
- Equal Opportunity employers committed to a culturally inclusive workforce.
Visa & Work Authorization
- ual opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity
This listing is sourced directly from Sanofi's careers page and normalized into a canonical job model.