Tulip
Market Intelligence Lead
Somerville, MA
Sponsorship not specified$125k-$160kDetected 4 days ago
Customer SuccessResearchExperimental DesignLeadershipCommunication
About the role
- The market intelligence function at Tulip sits at the intersection of competitive strategy and commercial execution - turning signals from win/loss patterns, analyst perspectives, and buyer behavior into GTM and positioning inputs that matter.
- You sit at the intersection of market strategy and commercial execution - the person who sees what the data implies before anyone asks and turns a collection of signals into a clear point of view.
- You're equally at home synthesizing win/loss patterns for a CMO briefing and putting a battlecard in an AE's hands an hour before a competitive deal.
Responsibilities
- Own the competitive battlecard library - architecture, content, and freshness - ensuring AEs have reliable, current intelligence before any competitive deal
- Develop analyst briefing materials and design inquiry types that directly support Tulip's positioning strategy and competitive posture
- Run a systematic win/loss program quarterly: interview design, candidate selection, pattern synthesis across deal sets, and distribution in formats that change how Sales talks and how PMM positions
- Collaborate with the Industry Practice Expert to incorporate composability methodology and source-of-truth documentation into external positioning and the marketing narrative
- Own the market intelligence function architecture, research methodology, delivery cadences, and cross-functional feedback loops that connect intelligence output to GTM and product decisions
- Build and continuously evolve Tulip's AI operating model for market intelligence - identifying where AI accelerates research velocity and briefing development and keeping those practices current as the tools change
- Define and own success metrics tied to competitive win rate, positioning effectiveness, and pipeline quality rather than activity volume
Requirements
- 8-10+ years in product marketing or market intelligence, with demonstrated ownership of competitive intelligence and win/loss programs that directly shaped a company's GTM positioning
Nice to have
- Competitive battlecard development and ongoing monitoring, with the discipline to keep intelligence current enough that an AE can trust it before a call today
- Experience making complex platform or composable architecture narratives land commercially with operational buyers - translating technical capability into buyer-relevant positioning
- Demonstrated AI fluency in research workflows today, with a clear perspective on where it accelerates meaningful work and where human judgment is non-negotiable
- Familiarity with manufacturing, industrial software, or complex operational domains is a plus
- genuine curiosity about how operations work on the floor is non-negotiable
- Bachelor's degree in Marketing, Business, Communications, or equivalent working experience
Skills
- AI-native software that puts cutting-edge tools directly in the hands of the people on the manufacturing front lines.
Compensation
- The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations.
Benefits
- Company equity
- Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D, FSA, Commuter Benefits, Parental Leave, and 401(K)
- Flexible work schedule and unlimited vacation policy
- Fitness subsidies
Company info
- This role is located in Somerville, MA - We are a hybrid work environment and are in the office 3+ days/per week.
- Tulip brings modern technology and AI into manufacturing.
- Manufacturing accounts for almost 20% of the global economy and one in every seven workers on Earth, yet remains among the least digitized.
This listing is sourced directly from Tulip's careers page and normalized into a canonical job model.