Blue Owl Capital

Blue Owl Capital

Social Media, Corporate Marketing – Vice President

New York City, NY · Exec

Sponsorship not specified$150k-$175kDetected 1 day ago
ExpressCanvaProject ManagementSocial Media MarketingBrand StrategyLeadershipCommunicationPublic Speaking

About the role

  • The Corporate Marketing team is responsible for growing the Blue Owl brand and supporting the firm in its ambition to be one of the preeminent firms in the asset management industry.
  • We are hiring a Vice President of Social Media to join the Corporate Marketing team.
  • This is a builder role, responsible for both the strategy and the content that brings it to life.

Responsibilities

  • Develop and execute a comprehensive global social media strategy that aligns with Blue Owl's business objectives, reinforces brand positioning, and drives measurable commercial impact globally.
  • Lead the concepting, writing, and development of high-quality, social-first content across all social media channels, ensuring platform-native copy, compelling visual assets, and cohesive brand storytelling to capture attention and drive engagement.
  • Plan, execute, and optimize social media campaigns, leveraging data and performance insights to continuously refine strategy and exceed key growth metrics.
  • Partner with Client Marketing, business leaders, and subject matter experts to translate complex investment themes into clear, engaging, and visually compelling social narratives.
  • Collaborate with Brand Strategy to define and maintain a on-brand voice, visual identity, and messaging framework across all social platforms.
  • Partner with Communications and Compliance on community management: developing clear governance protocols and response strategies to manage potential risks across social channels.
  • We seek to deliver the most effective, innovative, and scalable ways to express the traits that set Blue Owl apart.
  • You will manage the global calendar, workflows, reviews, and approvals, and be the point person bringing social media plans to life.
  • Works effectively in a lean, high-impact team environment; proactively offers support, partners well across functions, steps up to help wherever needed, and contributes to collective wins.

Requirements

  • 7+ years of experience building and scaling social media programs for global brands, including executive branding and employee advocacy initiatives.
  • Experience with: Hootsuite or a similar social media management platform
  • Exceptional writing and editing skills, with the ability to craft clear, compelling, platform-native copy.
  • Proven track record of developing and executing high-impact social strategies, with the ability to clearly articulate ROI and influence to senior stakeholders.
  • Deep domain expertise and understanding of social platforms, their roadmaps, user behavior, and emerging trends, with a point of view on how they shape brand perception and should be reflected in our strategy and content.
  • Expert at insights, analyzing the performance of social content, search trends, cultural relevance, etc. to implement recommendations for the improvement and optimization of content and channel best practices.
  • Canva or a similar design platform and comfortable creating visually compelling communications.
  • Experience building processes, governance frameworks, and scalable content operations within complex organizations.
  • Entrepreneurial mindset with the ability to operate independently, drive clarity in ambiguous environments, and build relationships and consensus across cross-functional teams.
  • Demonstrated ability to manage multiple high-priority initiatives simultaneously in a fast-paced, high-performance environment.
  • Works effectively in a lean, high-impact team environment
  • proactively offers support, partners well across functions, steps up to help wherever needed, and contributes to collective wins.
  • The base annual salary range for this New York-based position will be $150,000 to $175,000. Actual salary offered will be based on the candidate's skill, experience, and qualification for the role. Employees may be eligible for a discretionary bonus, based on factors such as individual and team performance.

Nice to have

  • Experience in the financial services or similarly technical and regulated industries is a plus, with an understanding of compliance considerations in social communications.

Compensation

  • The base annual salary range for this New York-based position will be $150,000 to $175,000.

Benefits

  • Together with over 1,390 experienced professionals globally, Blue Owl brings the vision and discipline to create the exceptional.

Company info

  • Our goal is to raise the firm's visibility by using our global marketing and communications platform to support our firm, its publicly-traded vehicles, and its sales and client marketing efforts.
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This listing is sourced directly from Blue Owl Capital's careers page and normalized into a canonical job model.