Calalumniassociation

Senior Brand Designer

Berkeley, CA · Senior · Full-time

Sponsorship not specified$75k-$95kDetected 1 day ago

HTMLExpressPhotoshopIllustratorAdobe Creative SuiteCanvaInDesignAccessibilitySEOEmail MarketingSalesforceCustomer SupportWordPressPhotographyCommunicationPublic Speaking

About the role

The Cal Alumni Association (CAA) is seeking a team-oriented senior brand designer to join our in-house Marketing and Communications team in providing creative services to CAA's diverse portfolio of programs.

Responsibilities

Design and produce publications and promotional collateral including direct mailings, reports, presentations, newsletters, postcards, posters, and digital displays
Work within CAA's email marketing platform, Salesforce Marketing Cloud, to design and produce functional and compelling email newsletters and direct response campaigns
Produce and update web page designs in our Wordpress CMS, following marketing best practices and accessibility standards to optimize for user experience and program goals
Create simple, compelling infographics, charts, diagrams, and illustrations for presentations
Collaborate frequently with colleagues over campaign and collateral needs
Serve as a design subject matter expert for non-technical staff
answering questions and providing training, documentation, or support in order to raise collective knowledge
Work with print vendors to maintain competitive job pricing and source options that meet budget constraints
Maintain in-house image library, project files, and editable branded resources such as document templates
Collaborate frequently with colleagues over campaign and collateral needs; present creative ideas and executions to colleagues, incorporating feedback and meeting deadlines

Requirements

Bachelor's degree in design, visual communication, or arts, AND 5 years of work in a professional design capacity
Advanced knowledge of print production process and print industry standards, including color theory and setup of process and spot colors
color management, file setup, and pre-press standards Intermediate to advanced knowledge of digital tools and production-including concept, information architecture, navigation, layout, visual and web accessibility
Ability to accurately estimate project hours and work to meet planned deadlines
Work hours must be in line with traditional business hours to provide real-time customer service and support to our passengers.
Must be able and willing to work occasional evenings and weekends to support CAA and campus events.

Nice to have

Experience working on web pages in a content management system (CMS), with a general understanding of CMS platforms.
Wordpress/WPEngine experience is optimal
Working knowledge of the email marketing production process-including list management, delivery, best practices, etc.

Compensation

The pay range is $75,000 to $95,000 annualized.

Benefits

This job is eligible to participate in healthcare benefits, a retirement plan with company match, and generous vacation and holiday time-off.
We foster a culture that celebrates diversity, creates a sense of belonging, and advances equity.
Commitment to diversity, equity, inclusion, belonging, and justice, with an understanding of the roles visual and information design play in their advancement
Knowledge of basic HTML, with basic knowledge of accessibility and SEO best practices in web/email design architecture; advanced knowledge a plus, or interest in learning

Company info

Founded by the original graduates of the University of California in 1872, the Cal Alumni Association today represents more than half a million alums living throughout the world.
Our mission is to cultivate a lifelong relationship with our alma mater by connecting and inspiring alums, students, and the campus community through meaningful and inclusive opportunities.

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