F5

F5

Senior Demand Generation Manager

Seattle · Senior

Sponsorship not specified$129k-$193kDetected 7 days ago
Data VisualizationStakeholder ManagementSEOSEMGoogle AdsSalesforceMarketoGoogle AnalyticsCRMPerformance MarketingForecastingHRISLoad TestingLoad BalancingLeadershipCommunicationCollaborationProblem Solving

About the role

  • Success in this role requires strong ownership, strategic thinking, data-driven decision-making, and the ability to communicate clearly and proactively with stakeholders.
  • Oversee campaign execution, ensuring accuracy, quality, and adherence to best practices across platforms and regions
  • Monitor and analyze campaign performance, identifying trends and driving ongoing optimization based on data and insights

Responsibilities

  • Define and lead the global paid search strategy, ensuring alignment with business objectives, GTM priorities, and revenue goals
  • Own end-to-end paid search performance, including pipeline contribution, conversion metrics, cost efficiency, opportunity identification, stakeholder alignment, and optimization
  • Develop and manage campaign strategies across keywords, audiences, bidding models, and budget allocation
  • Establish and manage forecasting, budget pacing, and performance expectations to maximize business impact
  • Lead the development and execution of a structured testing roadmap across ad creative, landing pages, targeting, and bidding strategies
  • Drive continuous improvement through performance testing and optimization
  • Partner closely with SEO teams to deliver a unified holistic search strategy, aligning keyword strategy, content priorities, and performance measurement across channels
  • Collaborate with Product Marketing, Content, Web, and Analytics teams to align messaging, landing pages, and conversion strategies to user intent
  • Manage agency partners and ensure accountability for campaign execution, reporting, and performance outcomes
  • Establish and maintain operational processes, including campaign governance, documentation, and workflow standards

Requirements

  • Experience managing global or multi-region campaigns and budgets
  • Strong experience with analytics and reporting tools (Adobe Analytics, Google Analytics, Tableau, etc.)
  • Experience integrating paid media with CRM and marketing automation systems for closed-loop measurement (Marketo, Salesforce, etc.)
  • Experience managing agencies and cross-functional teams
  • Bachelor's degree in Marketing, Business, Analytics, or related field (or equivalent experience)
  • Duties require the ability to utilize a computer, communicate over the telephone, and read printed material.
  • Duties may require the ability to travel via automobile or airplane, approximately 10% of the time spent traveling.
  • Proven track record of owning and scaling paid search programs that drive measurable business impact

Nice to have

  • 8+ years of experience in paid search, SEM, or performance marketing (B2B preferred)

Skills

  • Deep expertise in paid search strategy, campaign management, and optimization within platforms such as Google Ads
  • Strong understanding of modern paid search capabilities, including automation, audience targeting, and value-based bidding approaches
  • Ability to translate business goals into data-driven marketing strategies and execution plans
  • Experience working with analytics tools such as Adobe Analytics, Google Analytics, Tableau, or similar platforms
  • Proven ability to operate with a high degree of ownership and accountability, driving initiatives forward independently
  • Excellent written and verbal communication skills, with the ability to present complex information clearly and effectively
  • Ability to communicate proactively with stakeholders, providing transparency into performance and progress
  • Understanding of full-funnel marketing strategies and multi-channel attribution
  • High attention to detail and commitment to operational excellence, including campaign QA and governance
  • Knowledge, Skills and Abilities:

Compensation

  • $128,500.00 - $192,700.00
  • F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5's differing products, industries, and lines of business.
  • The pay range referenced is as of the time of the job posting and is subject to change.
  • You may also be offered incentive compensation, bonus, restricted stock units, and benefits.

Benefits

  • https://www.f5.com/company/careers/benefits.
  • F5 reserves the right to change or terminate any benefit plan without notice.
  • This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.
  • You may also be offered incentive compensation, bonus, restricted stock units, and benefits.

Company info

  • At F5, we strive to bring a better digital world to life.
  • Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world.
  • We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.
  • Everything we do centers around people.
  • That means we obsess over how to make the lives of our customers, and their customers, better.
  • And it means we prioritize a diverse F5 community where each individual can thrive.
  • More details about F5's benefits can be found at the following link: https://www.f5.com/company/careers/benefits.

Equal opportunity

  • It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws.
  • F5 offers a variety of reasonable accommodations for candidates.
  • Requesting an accommodation is completely voluntary.
  • F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job.
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This listing is sourced directly from F5's careers page and normalized into a canonical job model.