Niantic

Niantic

Director, Product Marketing - Unannounced Project

US - United States · Director

Sponsorship not specified$162k-$238kDetected 54 days ago
ResearchLeadershipCommunicationCollaboration

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odds of building a lasting career here

59Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.

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Files H-1B transfers

2 transfer filings in the last year, covering 2 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.

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About the role

  • Scopely is looking for a Director, Product Marketing to join our unannounced project, working remotely within the US.
  • You have the opportunity to join a highly experienced team to make a lasting impact on one of the next big releases.
  • This role reports directly to the VP of Marketing.

Responsibilities

  • The Director, Product Marketing will play a pivotal role in uniting creative, product marketing, and user acquisition efforts to drive the success of the game.
  • As a strategic leader, you'll shape and execute marketing strategies that elevate product visibility, deepen player engagement, and build a distinct creative identity that resonates with the market.
  • Marketing Strategy & Positioning: Own and evolve the product marketing strategy for the game, ensuring alignment with studio goals, business KPIs, and player needs.
  • Brand Building & Performance Optimization: Lead brand-building and positioning efforts to strengthen top-of-funnel metrics (CPI, IPM, TAM) and increase long-term player value.
  • Licensor Partnership: Partner directly with our IP holder to align marketing strategy, positioning, and creative direction with brand guidelines, ensuring all player-facing work honors the franchise while meeting our business goals.
  • Cross-Functional Leadership: Collaborate closely with product, user acquisition, and creative teams to ensure cohesive execution and unified messaging across all touchpoints.
  • Player & Market Insights: Conduct ongoing competitive and audience research to identify market trends, unmet needs, and new growth opportunities. Champion a test-and-learn mindset to validate hypotheses and optimize positioning over time.
  • Team Enablement & Influence: Lead, mentor, and develop the product marketing team, fostering a culture of continuous improvement and professional growth.
  • Experience leading brand building, positioning, or repositioning of a large brand
  • Strong foundation in product marketing with the ability to connect consumer insights, positioning, and go-to-market strategy - blending creative storytelling with a rigorous, data-driven approach to drive both brand resonance and performance outcomes.

Requirements

  • 8+ years experience leading marketing strategy
  • High comfort with marketing data and testing frameworks - you know what to measure, how to measure it, and how to act on it.

Compensation

  • For candidates in CA, CO, NJ, NY, and WA, the annual salary range is provided below.

Company info

  • At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players.
  • We are in the early stages of development on an ambitious, unannounced, cross-platform Strategy/MMO featuring a well-known IP.
  • Founded in 2011, Scopely is powered by its exceptional team - including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami.
  • What We're Looking For
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This listing is sourced directly from Niantic's careers page and normalized into a canonical job model.