Niantic

Director, Product Marketing - Unannounced Project

US - United States · Director

Sponsorship not specified$162k-$238kDetected 2 days ago

ResearchLeadershipCommunicationCollaboration

About the role

Scopely is looking for a Director, Product Marketing to join our unannounced project, working remotely within the US.
You have the opportunity to join a highly experienced team to make a lasting impact on one of the next big releases.
This role reports directly to the VP of Marketing.

Responsibilities

The Director, Product Marketing will play a pivotal role in uniting creative, product marketing, and user acquisition efforts to drive the success of the game.
As a strategic leader, you'll shape and execute marketing strategies that elevate product visibility, deepen player engagement, and build a distinct creative identity that resonates with the market.
Marketing Strategy & Positioning: Own and evolve the product marketing strategy for the game, ensuring alignment with studio goals, business KPIs, and player needs.
Brand Building & Performance Optimization: Lead brand-building and positioning efforts to strengthen top-of-funnel metrics (CPI, IPM, TAM) and increase long-term player value.
Licensor Partnership: Partner directly with our IP holder to align marketing strategy, positioning, and creative direction with brand guidelines, ensuring all player-facing work honors the franchise while meeting our business goals.
Cross-Functional Leadership: Collaborate closely with product, user acquisition, and creative teams to ensure cohesive execution and unified messaging across all touchpoints.
Player & Market Insights: Conduct ongoing competitive and audience research to identify market trends, unmet needs, and new growth opportunities. Champion a test-and-learn mindset to validate hypotheses and optimize positioning over time.
Team Enablement & Influence: Lead, mentor, and develop the product marketing team, fostering a culture of continuous improvement and professional growth.
Experience leading brand building, positioning, or repositioning of a large brand
Strong foundation in product marketing with the ability to connect consumer insights, positioning, and go-to-market strategy - blending creative storytelling with a rigorous, data-driven approach to drive both brand resonance and performance outcomes.

Requirements

8+ years experience leading marketing strategy
High comfort with marketing data and testing frameworks - you know what to measure, how to measure it, and how to act on it.

Compensation

For candidates in CA, CO, NJ, NY, and WA, the annual salary range is provided below.

Company info

What We're Looking For

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This listing is sourced directly from Niantic's careers page and normalized into a canonical job model.