Silicon Labs

Senior Product Marketing Manager

Austin · Senior

Sponsorship not specified$125k-$231kDetected 27 days ago

PRDsSalesBusiness DevelopmentForecastingEmbedded SystemsResearchLeadershipCommunication

About the role

As Senior Product Marketing Manager, you will serve as the market and business leader for a strategic growth segment under our consumer electronics business area.
Monitor segment performance, market trends, competitive dynamics, and strategic initiatives to ensure achievement of growth targets.
Actual base pay could vary based on factors including but not limited to experience, geographic location where work will be performed and applicant's skill set.

Lead the identification and development of new growth opportunities within the target segment, translating market insights into actionable product and technology strategies.
Own the process from market opportunity identification through Material Requirements Document (MRD) development and Product Development Program (PDP) approval, serving as the primary champion for new product investments.
Leverage customer engagement, market analysis, competitive intelligence, and AI-enabled research tools to identify customer problems, validate opportunities, develop market sizing (TAM/SAM/SOM), and define high-level product requirements, use cases, and business cases.
Partner with Product Management, Engineering, and Executive Leadership to align product roadmaps, technology investments, and long-term growth objectives.
Drive segment business performance through revenue growth, design-win expansion, funnel creation, and market share growth.
Develop and execute segment growth strategies in partnership with regional Sales teams, establish priorities, success metrics, and investment recommendations that support long-term business objectives.
Support product commercialization activities including launch planning, sales enablement, ecosystem readiness, and customer adoption strategies.

Bachelor's degree in EE/CE/CS, or related technical discipline/experience.
7+ years of industry experience in semiconductors, wireless connectivity, embedded systems, IoT, consumer electronics, industrial technology, or related markets.
5+ years in business development, product marketing, product management, strategic marketing, market development, or related roles.
Strong understanding of embedded systems, semiconductors, wireless connectivity technologies, and ecosystem dynamics.
Demonstrated ability to grow innovative products and businesses in rapidly evolving markets.
Ability to travel domestically and internationally as needed.

Experience initiating/ leading/ authoring MRDs, PRDs, or equivalent product planning artifacts.
Experience with business planning, revenue forecasting, market sizing, portfolio strategy, and innovation management by leveraging AI tools and advanced analytics.

Highly competitive salary
3 paid volunteer days per year
The annualized base pay range for this role is expected to be between $124,600 - $231,400 USD.

Great medical (Choice of PPO or Consumer Driven Health Plan with HSA), dental and vision plans
Equity rewards (RSUs)
Life/AD&D and disability coverage
Flexible spending accounts
Additional benefit options (Commuter benefits, Legal benefits, Pet insurance)
Flexible PTO schedule
Tuition reimbursement
Monthly wellness offerings
Other rewards may include an annual cash bonus, equity package and a comprehensive benefits package.

Serve as the Voice of the Customer, acting as the primary bridge between customers, Sales, Product Management, Engineering, Applications, and Marketing teams.
Develop trusted relationships with strategic customers, ecosystem partners, and industry stakeholders to identify emerging opportunities, accelerate adoption, and strengthen Silicon Labs' market position.

This listing is sourced directly from Silicon Labs's careers page and normalized into a canonical job model.