Impact.com
Strategic Partner Co-Marketing Lead
New York City · Director · Contract
Sponsorship not specified$100k-$120kDetected 78 days ago
RESTProject ManagementJiraStakeholder ManagementSalesforcePerformance MarketingSalesCustomer SuccessShopifyResearchLeadershipCommunicationCollaborationMentoringOrganizational Skills
About the role
- As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most.
- This role sits at the intersection of partnerships, marketing, and customer advocacy-shaping a unified joint narrative and bringing it to life through integrated campaigns, co-branded content, research, and high-impact event activations.
- We're committed to a positive work-life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life. - Health and Wellness: Your well-being is a priority.
Responsibilities
- Serve as the primary marketing lead for a flagship strategic partner, building and executing a joint co-marketing strategy aligned to shared business goals
- Act as the connective tissue between internal teams (Strategic Marketing, Demand Gen, Events, Customer Success, PR/Comms) and partner stakeholders
- Manage timelines, deliverables, and stakeholder alignment across both organizations
- Collaborate with Events teams to maximize visibility and engagement at key industry moments
- Partner with Strategic Marketing, Customer Success, Managed Services, and Sales to identify and activate joint customer stories
- Source and develop compelling case studies and testimonials that highlight the impact of the partnership
- Support and scale co-marketing best practices across additional strategic and ecosystem partners
- Identify new opportunities for cross-partner collaboration and storytelling
- Analyze results and optimize programs to improve impact and ROI
- Share insights and learnings with internal and partner stakeholders
Requirements
- 5+ years of experience in B2B marketing, partnership marketing, or co-marketing roles
- Proven experience managing strategic partnerships and executing joint GTM initiatives
- Experience leading integrated campaigns across content, digital, and events
- Ability to remain agile and operate both strategically and tactically in a fast-paced environment
- Key Knowledge Required
- Experience working in Salesforce, Google Suite, and within project management tools like Asana and Jira
- Experience working with enterprise technology or SaaS partnerships
- Experience executing co-branded research or thought leadership initiatives
- Strong project management and organizational skills
- Highly collaborative with strong stakeholder management skills across internal and external teams
- Familiarity with partner ecosystems a plus
Nice to have
- Strong storytelling and messaging skills, with the ability to craft compelling narratives across brands preferred
- Understanding of affiliate/performance marketing preferred
- Background in customer marketing or advocacy programs a plus
Compensation
- $100,000 - $120,000 per year, plus an additional 5% variable annual bonus contingent on Company performance and eligible to receive a Restricted Stock Unit (RSU) grant.
- This is the pay range the Company believes is equitable for this position at the time of this posting.
- Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.
- Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage.
- We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval.
- Develop quarterly and annual GTM plans that drive awareness, pipeline, and customer engagement for both organizations
Benefits
- Medical, Dental, and Vision insurance
- Flexible spending accounts and 401(k)
- That's why we've built a benefits package that supports your well-being, growth, and work-life balance.
- Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and recharge.
- We're committed to a positive work-life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life.
- Health and Wellness: Your well-being is a priority.
- Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage.
- A Stake in Our Growth: We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval.
- Investing in Your Growth: We're committed to your continuous learning.
- Parental Support: We offer a generous parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver.
- Technology Financial Support: We provide a technology stipend to help you set up your home office and a monthly allowance to cover your internet expenses.
Company info
- At impact.com, we believe that when you're happy and fulfilled, you do your best work.
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This listing is sourced directly from Impact.com's careers page and normalized into a canonical job model.