Blytheco

Blytheco

Marketing Campaign Manager

Remote U.S.A

Sponsorship not specified$110k-$140kDetected 62 days ago
Data AnalysisProject ManagementHubSpotCRMSalesLead GenerationOutbound SalesERPCustomer SuccessLeadershipCommunicationTime ManagementAdaptabilityMicrosoft Office

About the role

  • Define target audience, buyer personas and segmentation strategies.
  • Establish campaign roadmaps, including channels, timelines and KPIs.
  • Launch multi-touch campaigns to include:

Responsibilities

  • Develop campaign strategies and roadmaps that align with pipeline and revenue goals.
  • Build targeted messaging frameworks and value propositions aligned to distinct industries and buyer personas.
  • Develop and execute retargeting strategies while advising on campaign optimization across paid media channels to drive higher ROI.
  • Partner with internal resources to support campaign creation and execution.
  • Drive development of campaign-specific content aligned to buyer journey stages to increase engagement and conversion rates.
  • Optimize key conversion points, including email performance and landing pages, to improve lead generation outcomes.
  • Partner with Sales and BDR teams to align campaigns with outbound efforts, increasing pipeline contribution.
  • Opportunities to give back to the community by participating in Blytheco's humanitarian support efforts

Requirements

  • High proficiency with MS Office
  • experience with HubSpot, Acumatica and ZoomInfo highly desired.

Nice to have

  • Enterprise SaaS marketing experience preferred
  • ERP and CRM software marketing experience are a plus.

Skills

  • Bachelor's degree in Marketing, Communications, English, or related field preferred.
  • Enterprise SaaS marketing experience preferred; ERP and CRM software marketing experience are a plus.
  • Experience working directly with an enterprise or midmarket sales teams.
  • Demonstrated analytical mindset with ability to translate campaign performance data into actionable insight.
  • Solid project management experience with strong attention to detail, and a high level of business acumen.
  • High proficiency with MS Office; experience with HubSpot, Acumatica and ZoomInfo highly desired.
  • A high level of personal and professional accountability.
  • Results-driven with a strong focus on pipeline growth and ROI while maintaining brand authenticity
  • Outstanding organizational, time management, communication, and listening skills
  • Adaptable and capable of meeting deadlines, managing multiple projects effectively, and working in a fast-paced, dynamic work environment.

Compensation

  • Competitive compensation plan (Total Annual Targeted Compensation $110K - $140K+)
  • Annual Company Conference - "Quest for Excellence"

Benefits

  • Medical, dental, vision coverage
  • Company-paid life insurance
  • Paid Time Off accruals
  • Tuition reimbursement and continuous learning opportunities
  • Employee Referral Bonus Program
  • We recognize that our success begins and ends with our valued team members, so we pay it forward by offering a comprehensive lineup of benefits & perks that promote health & wellness, work/life harmony and peace of mind.
  • Blytheco is the transformation partner of choice, providing business software, consultation, implementation services, education and support.

Company info

  • That incredible feeling of satisfaction that comes from knowing that what you do truly does make a difference!
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This listing is sourced directly from Blytheco's careers page and normalized into a canonical job model.