Webershandwick

Webershandwick

Freelancer Director, Content Strategy

Los Angeles, California, United States · Director · Contract

Sponsorship not specifiedDetected 63 days ago
SEOContent MarketingSupply ChainLeadershipCollaborationPublic Speaking

About the role

  • Director, Content Strategy, Brand (Freelance) Weber Shandwick, Los Angeles Weber Shandwick has an award-winning studio of writers, designers, producers, strategists, and storytellers.

Responsibilities

  • Develop and manage creative content strategies for consumer brands.
  • Lead the development and management of editorial calendars, ensuring a consistent and compelling narrative across all platforms.
  • Use analytics, SEO, and AI to optimize all content and make strategic recommendations.
  • Collaborate with internal CX, earned media, design, and analytics teams to ensure a cohesive and user-centric approach to all content.

Nice to have

  • 5-7 years of content strategy experience with a focus on consumer brands, CPG, or lifestyle sectors.
  • A strong portfolio that demonstrates a clear understanding of both consumer short-form work and thought leadership work on topics including sustainability, marketing, supply chain, and AI.
  • Experience creating content for CPG C-suite executives via LinkedIn posts, speeches, and long-form think pieces.
  • Strong experience in analyzing content performance and using data-driven insights to inform future editorial calendars and creative ideas.
  • Client-facing experience with the ability to lead conversations and articulate creative concepts and content strategy.
  • Weber Shandwick is more than a leading global PR agency - we're an engagement agency and we're working in and around the cutting edge of the new media landscape.
  • We're storytellers, content creators, and we engage people IN the story.
  • Our success is built on a deep commitment to client service and to our people.

Compensation

  • $100 USD - $125 USD
  • We make our careers website accessible to any and all users.
  • This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website.

Benefits

  • Lead presenting of content concepts and strategies to internal teams and clients, articulating creative vision and platform expertise.

Company info

  • Weber Shandwick is more than a leading global PR agency - we're an engagement agency and we're working in and around the cutting edge of the new media landscape. We're storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.
  • Weber Shandwick has an award-winning studio of writers, designers, producers, strategists, and storytellers. We create content for the world's biggest global brands - go on, check out one of our highlight reels at http://www.webershandwick.com/.
  • We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.
  • Weber Shandwick has an award-winning studio of writers, designers, producers, strategists, and storytellers.
  • We create content for the world's biggest global brands - go on, check out one of our highlight reels at http://www.webershandwick.com/.
  • We are seeking a dynamic and motivated Director, Content Strategy, Brand with a passion for brand storytelling and a knack for both a lifestyle/consumer voice and a corpsumer voice.
  • This freelance role is perfect for a strategic thinker who thrives on creating clever, punchy, engaging content for consumer-focused clients.
  • You will be responsible for managing individual content workstreams and must have the ability to flex your writing style from short, witty social posts to long-form materials like press releases and thought leadership articles.
  • This is a client-facing position where you will help bring a brand's personality to life across its website, social channels, and broader marketing materials.
  • Agency experience is preferred.
  • An ideal candidate will be passionate about telling strategic and creative stories on deadline and familiar with digital storytelling across earned, owned and paid media.
  • The ideal candidate would have:
  • A versatile portfolio showcasing expertise across a variety of channels, from developing and executing content strategies to social media and video scripting to website development and email marketing.
  • Strong knowledge of SEO and AI search principles and how to apply them to content.
  • Exceptional collaboration skills, with a history of working effectively with cross-functional teams, including CX, design, and analytics.
  • The ability to expertly prioritize and manage the review process for all creative work to ensure quality and adherence to client guidelines.
  • A proactive, self-starter interested in helping build a growing team.

Equal opportunity

  • We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors
  • Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer.
  • If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com.
  • Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Visa & Work Authorization

  • origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status
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This listing is sourced directly from Webershandwick's careers page and normalized into a canonical job model.