Netradyne
Senior Product Marketing Manager, Verticals
San Diego, CA or San Francisco, CA · Senior
Sponsorship not specifiedDetected 22 days ago
Computer VisionProduct ManagementProduct StrategyGrowth MarketingSalesOutbound SalesCustomer SuccessResearchLeadershipCollaboration
About the role
- Netradyne is redefining fleet safety and performance through AI-powered video telematics and fleet management.
- Our Driver·i platform empowers commercial fleets to operate smarter, safer, and more efficiently - spanning Video Safety, Fuel, Maintenance, Compliance, and Fleet Tracking.
- As we scale, the way we win is increasingly industry by industry: speaking to the specific operations, buyers, and economics of each segment we serve.
Responsibilities
- You will partner closely with the Head of Growth Marketing to activate your verticals in-market, turning GTM strategy into demand programs, SDR plays, and enablement that drive pipeline.
- You will build compelling, solution-driven narratives through customer-centric storytelling and thought leadership that fuel top-of-funnel demand, and you will accelerate adoption by partnering closely with Growth Marketing, Demand Generation, Sales, and Sales Enablement to increase win rates and shorten sales cycles.
- Own end-to-end go-to-market strategy for your assigned industry vertical - including market and customer research, segmentation, persona development, positioning, and the GTM plan that ties them together.
- Develop command of the competitive landscape in your verticals, and translate it into differentiated claims that resonate.
- Own outcome-based positioning and messaging for your vertical, translating Driver·i capabilities into the specific value, ROI, and operational outcomes that matter to your buyers and end users.
- Own launch strategy and success metrics end-to-end (with manager guidance), from planning through post-launch activation and optimization, ensuring strong market readiness and field adoption in your vertical.
- Drive cross-functional launch execution across Product, Sales, Marketing, and Customer Success; establish and monitor dashboards tracking pipeline contribution, conversion, and attach.
- Build deep product mastery across the Driver·i portfolio; partner closely with Product Management to promote Netradyne's products internally and externally and to shape priorities for your vertical.
- Partner closely with the Head of Growth Marketing to activate your verticals in-market, shaping the demand strategy, campaign narrative, and content that drive awareness and pipeline across your segment's audiences.
Benefits
- Netradyne harnesses the power of Computer Vision and Edge Computing to revolutionize the modern-day transportation ecosystem.
Company info
- Serve as the voice of the vertical customer and the field - spending time with customers, supporting high-profile deals, and synthesizing insight to inform the product roadmap and future investments.
- We are seeking an experienced Senior Product Marketing Manager to own go-to-market strategy and execution for key verticals.
- We are a leader in fleet safety solutions.
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This listing is sourced directly from Netradyne's careers page and normalized into a canonical job model.